Tag: Marketing
Dubbed ‘Go Green with the Turtles’, the integrated campaign features Nickelodeon’s Teenage Mutant Ninja Turtles, encouraging members of the public to drop off their unwanted electronic devices at designated recycling bins at selected Singtel shops.
The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer - the sun, with a series of trailers and promotional posters telling audiences that the sun can also be a cause of something terrifying.
Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions.
Seoul, South Korea – Advertising agency BBDO in South Korea has recently announced the appointment of Junhwa Jung as its newest executive creative director. This strategic move aims to elevate the agency’s presence in the dynamic creative landscape, focusing on infusing his expertise into the industry....
OMD Malaysia’s appointment follows their futuristic pitch which impressed CelcomDigi and aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model and the use of Omni, a...
Starring Taiwanese pop icon Jolin Tsai, the film by Leo Burnett Taiwan depicts moments of simple happiness across four decades, beginning in 1984 – the year McDonald’s Taiwan first opened its doors.
This acquisition allows Singapore to become a critical base for H/Advisors to steer its international clients through this macroeconomic environment, and will also strengthen Havas’ presence in Singapore through its integrated Village approach.
Spread across OOH, radio, programmatic, Youtube, Meta and BVOD, the campaign reaches NDRC’s fan-base of car and bike enthusiasts for all 16 events, culminating in a thrilling grand final in June 2024.
Singapore – Freshworks, a cloud-based customer service software company, has formally appointed Mika Yamamoto as its newest chief customer and marketing officer. This appointment comes after her outstanding performance in spearheading the go-to-market strategy for the company’s comprehensive global...
Bangkok, Thailand – In pursuit of advancing creativity and personalised digital interactions, Accenture has announced the acquisition of Rabbit’s Tale, a creative and digital experience agency based in Bangkok. This move signifies the inaugural presence across the entire customer lifecycle, specifically...
