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Tag: Marketing

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HAKUHODO’s SIX subsidiary launches new firm focused on communications solutions for JP, global brands
Posted on December 27, 2023
by Teddy Cambosa
Together with creators from SIX, SIX JOURNEY is a diversified team that includes foreign creators and PR and strategy experts from Hakuhodo's global network. The team was established to assist global brands with their Asian expansion as well as Japanese brands with their entry into Asian and worldwide...
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TUMI announces its first flagship shop opening in Tokyo
Posted on December 22, 2023
by Teddy Cambosa
The ground floor flagship store is more than 2,000 square feet in size and features a design with over 250 aluminium fins and hundreds of LED lights illuminating the distinct curves of the 19 Degree range. Inside, a 19 Degree Aluminum sculpture by Michael Murphy creates the illusion that it is changing...
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Accenture acquires Jixie to improve marketing capabilities, resources in Indonesia
Posted on December 22, 2023
by Teddy Cambosa
This strategic move aims to help Indonesian clients provide more individualised experiences. It is facilitated by Accenture Song, the company's tech-powered creative group. Increasing client involvement is the aim in order to achieve long-term business growth.
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Scoot launches heartwarming campaign to combat social isolation and foster human connections via travel
Posted on December 21, 2023
by Teddy Cambosa
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot's most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities...
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IKEA PH's latest campaign turns unexpected physical locations into an IKEA shop
Posted on December 20, 2023
by Teddy Cambosa
Restaurants functioned as easy places to shop in addition to providing places to eat. nail salons became all-inclusive destinations for Filipinos, providing manicures and pedicures in addition to the chance to browse IKEA's items. 
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Gatorade unveils new brand positioning ‘Water wasn’t made for this’ with collaboration with Akcelo
Posted on December 19, 2023
by Teddy Cambosa
The brand film acts as a reminder that intense and sweaty workout routines could require more than just water. In particular, it emphasises how crucial it is to refuel with Gatorade No Sugar in order to replace electrolytes, salt, and potassium.
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Bangkok, Thailand
From Thailand to Indonesia, these are the most popular destinations for SG travellers in 2023
Posted on December 18, 2023
by Teddy Cambosa
Bangkok maintains its position as the most popular destination in 2023. Travellers from Singapore clearly consider The Land of Smiles to be their first choice, whether they are taking tuk-tuk rides, taking in the nightlife of the city, enjoying mango sticky rice and drinking Thai milk tea at lively night...
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Alipay+ partners with multiple e-wallets to launch year-ender campaign promoting sustainable travel behaviour 
Posted on December 15, 2023
by Teddy Cambosa
The campaign promotes sustainable travel behaviour by highlighting special deals from Alipay+ and its partners. These benefits include free international mobile data packages, in-app savings available across Alipay+'s vast merchant network, and the opportunity to receive 100% rebates at participating...
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Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Agoda travels around a colourful world with AI-powered storytelling in latest campaign
Posted on December 14, 2023
by Teddy Cambosa
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
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MARKETECH APAC 2 (2)_11zon (1)
SIT, FiftyFull collaborate to advance campaign efforts for upcoming admissions
Posted on December 14, 2023
by Azunta Gaviola
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
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