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Tag: Marketing

Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Breast Cancer Foundation appoints SPRG as official PR agency of record in Singapore
Posted on March 15, 2024
by Teddy Cambosa
Through the partnership, SPRG will be developing myriad communications strategies and handling media relations and outreach to build brand awareness and credibility for the Breast Cancer Foundation in Singapore.
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Decathlon moves people with purpose in latest brand refresh efforts
Decathlon moves people with purpose in latest brand refresh efforts
Posted on March 14, 2024
by Teddy Cambosa
Made with creative agency Wolff Olins and AMV BBDO, Decathlon presents an overhauled strategy, visual identity, and overall brand experience, redesigned to more clearly align its 85 ‘in-house’ brands with the overarching Decathlon brand.
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Constant Contact appoints new executives to reinforce growth in APAC
Constant Contact appoints new executives to reinforce growth in APAC
Posted on March 13, 2024
by Teddy Cambosa
In their new roles, both Smith and Whitmore will be supporting the company’s commitments to rapid growth and the support of small businesses across the APAC region.
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HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
HSBC’s latest campaign a visualisation of Hong Kong’s continued progress and achievement globally
Posted on March 12, 2024
by MARKETECH APAC
HSBC has partnered with MSL to launch its newest brand campaign, "Make Your Next Move. Make Your Mark." Under the campaign, HSBC will orchestrate the latest advertising endeavour, which will act as a rallying call for Hong Kong residents. 
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Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign
Tinder encourages South Korean Gen Z singles to be authentic and expressive in latest campaign
Posted on March 12, 2024
by Teddy Cambosa
Building on Tinder’s "There's no wrong choice, Tinder." brand message in Korea, the campaign focuses on Gen Z’s quest for honesty and authenticity through real-life stories of one of Korea’s rising stars, in addition to real stories of actual Tinder users.
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Paralympics Australia appoints SLIK to create unique virtual experience for fundraising efforts
Posted on March 12, 2024
by MARKETECH APAC
The platform, which aims to improve lives by the force of sport, will act as an online fundraising portal to support both existing and future Paralympians in achieving their athletic goals.
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GO Group adds Australian strategic communications firm Banksia to its affiliate roster
GO Group adds Australian strategic communications firm Banksia to its affiliate roster
Posted on March 12, 2024
by Teddy Cambosa
This collaboration with Banksia marks a pivotal moment as the GO Group marks its foray into the Asia Pacific and Australasia regions, solidifying its position as one of the largest networks of independent agencies in the world.
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Creative for Climate appoints Antonia Estall as chapter lead for Asia-Pacific
Posted on March 11, 2024
by MARKETECH APAC
Creatives for Climate, a non-profit global network dedicated to climate action, has appointed Antonia Estall, a youth change agent, as the Asia-Pacific chapter lead. Estall’s appointment is tasked with taking action across the region, encouraging professionals to oppose greenwashing and build a climate...
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Carro acquires Beyond Cars, marking Hong Kong expansion
Carro acquires Beyond Cars, marking Hong Kong expansion
Posted on March 11, 2024
by Teddy Cambosa
Through this partnership, Carro will be working towards expanding Beyond Cars’ network of partnerships, and further develop ancillary services across insurtech, financing and aftersales in Hong Kong.
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Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Wonda Coffee, Astro Shaw team up to bring back an iconic Malaysian superhero
Posted on March 6, 2024
by Teddy Cambosa
Through this collaboration, WONDA Coffee and Astro Shaw will further support local talent and entertainment in Malaysia, and will be aiming not only to entertain, but also to instil values to the younger generation.
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