Tag: Marketing
Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
BBDO Guerrero builds its creative team with the promotion of Mica Dela Rosa to creative director.
The strategic move is aimed at streamlining the group and facilitating a business-centric valuation of the separate entities, potentially unlocking greater value to shareholders, and aiming to create a pure play entity that aligns with market preferences.
Hung will be in charge of the strategic leadership of the Southeast Asian market at PubMatic. She will work directly with local go-to-market teams as well as global leadership, and she will be essential to continuing relationships with important CTV/OTT and in-app publishers in the area. She will also...
During this partnership, airasia MOVE members will have their status upgraded to Platinum membership in their airasia rewards account when they use their UnionPay cards for flights, hotels, or SNAP (Flight + Hotel combo) purchases totaling RM300 or more. They will also be eligible for free airport transfers*...
Milksha took to Facebook and Instagram with a sudden announcement, bidding farewell on New Year’s Eve with the post saying that it was Milksha’s last operating day in Singapore.
Campbell is in charge of leading BlackLine's worldwide marketing strategy in her capacity as CMO. In this role, her primary goal is to capitalise on the company's leadership in digital finance transformation to fulfil the growing demand for solutions from across the globe that improve automation, efficiency,...
Prada’s new company with SSI Group, labelled as Prada Philippines Inc., will own all Prada stores in the Philippines with expectations to accelerate the brand’s growth in the market.
CitySavings, the thrift bank subsidiary of UnionBank led by the Aboitiz Group, debuts its Bank-on-Wheels (BOW) mobile kiosk to advocate for financial inclusion. The BOW serves underserved areas in the Visayas and Mindanao, as well as specified locations in Metro Manila.
