Tag: Marketing
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore's ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given...
Pixalate provides ad fraud protection technologies, local client support, APIs for developers, and an analytics platform that has been recognised by the MRC in order to cater to the regional market. Since the region has seen a rise in both ad spending and invalid traffic (IVT), which includes ad fraud,...
Tan and Izawa’s appointments serve to strengthen the e-commerce business and finance department of AnyMind Group, alongside its goal of consistent global expansion.
Apple will open its first store in Malaysia, becoming the company's newest location as it expands across Asia. It is the first Apple Store to open in Malaysia, creating a whole new set of potential for both the brand and its dedicated customers.
In her new role, Rashid will be working across Golin’s agency brands, providing centralised leadership and strategic direction.
Drink company SAPPE, has appointed popular K-pop boy band SEVENTEEN as its first global brand ambassador for its trademark fruit drink Mogu Mogu. In keeping with their assigned roles, the 13 members of SEVENTEEN will embody the concepts of 'Fun' and 'Lively' in relation to SAPPE's Mogu Mogu fruit ju...
DDB Group Hong Kong has acquired the creative and social media accounts for Tiger Brokers' Tiger Trade trading platform. The agency will be in charge of all 2024 communications, including strategy and creative for branding, production, promotion, and social media.
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
These strategic partnerships with Megaworld and Vinpearl are driven forward by Trip.com Group's 'Local Focus, Global Vision' ethos, aimed at enhancing the travel experience for inbound and domestic travellers.
Manila, Philippines – With the rise of short-form content within the marketing industry through Tiktok and other social media platforms, memes have integrated itself as the emerging marketing strategy for brands and companies to garner interest towards their campaigns. One such company who jumped in...
