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Tag: Marketing

Quantcast appointment
Quantcast announces multiple key appointments for Singapore, Australia offices to boost client, commercial growth in APAC
Posted on June 13, 2024
by MARKETECH APAC
Quantcast, a global advertising technology firm, has announced the appointment of three additional sales executives to its teams in Singapore and Australia, highlighting the company's continued commitment to client and commercial growth in the area. The appointments will take effect immediately. 
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Milton
Milton encourages parents to get the ideal tupperware for kids back to school in new campaign via Posterscope
Posted on June 11, 2024
by MARKETECH APAC
Milton provided the goods for every parent's taste and need through the campaign, which was managed by Posterscope, an out-of-home (OOH) specialist agency from Dentsu India. This campaign acted as a reminder to encourage purchases as the summer holidays drew to an end. 
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huskee-trends
Huskee Digital introduces ‘TRENDS’ to elevate TikTok marketing for brands
Posted on June 10, 2024
by Aliza Carmona
Huskee Digital, a local creator commerce marketing agency specialising in transforming stories into sales on TikTok and other platforms, has launched ‘TRENDS’, its official training arm designed to empower brands to harness TikTok’s full potential for business growth.
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dex-and-justco
JustCo partners with DEX Ventures to offer enhanced digital marketing services to members
Posted on June 7, 2024
by Aliza Carmona
Premier workspace provider JustCo has announced a strategic partnership with DEX Ventures, a technology marketing consultancy, to deliver proven digital and marketing solutions to its members via the JustCo Business Solutions platform.
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Seamless retail is now the new benchmark for tomorrow’s sellers in APAC: report
Seamless retail is now the new benchmark for tomorrow’s APAC retailers: report
Posted on June 6, 2024
by Teddy Cambosa
With this, concepts such as multichannel and omnichannel, have lost their relevance, with a highly customer-centric approach taking the lead, according to a report by KPMG Asia Pacific and GS1 which examined how businesses and consumers in the Asia Pacific are embracing these seamless commerce strategies...
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linkedin-report
Majority of B2B marketing leaders in APAC optimistic about revenue growth in 2024
Posted on June 6, 2024
by Aliza Carmona
B2B marketing leaders in the APAC region are displaying renewed optimism, with nine in 10 bullish in their teams' ability to drive revenue in the upcoming year, according to a new research report from LinkedIn.
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HAVAS Red
Latest HAVAS Red report reveals consumers trust influencers more than traditional media
Posted on June 5, 2024
by MARKETECH APAC
HAVAS Red, the global merged media micro network, launched its The first ‘The State of the Influencer in 2024: A Client's Perspective’ whitepaper. The report shows that consumers prefer influencers more than traditional media, and the video content is the most effective strategy in influencer market...
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Oddle Eats collaborates with Stellar Ace and OtterHalf to launch latest OOH ad campaign
Oddle Eats collaborates with Stellar Ace and OtterHalf to launch latest OOH ad campaign
Posted on June 5, 2024
by Teddy Cambosa
The campaign aims to delight daily MRT commuters with exclusive dining deals, transforming their everyday journeys into culinary adventures through Oddle’s food discovery platform, Oddle Eats.
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Dat Bike
Dat Bike's e-bikes power small businesses through Vietnam's blackouts in new initiative via Happiness Saigon
Posted on June 5, 2024
by MARKETECH APAC
Happiness Saigon's most recent campaign alongside Dat Bike have turned the latter’s e-bikes into emergency power generators to help small business owners survive blackouts. A hotline service was established to connect the owners with a nearby Dat Biker and their fully charged e-bike. 
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From uncovering insights to execution: here’s why agencies need more tools
From uncovering insights to execution: here’s why agencies need more tools
Posted on June 5, 2024
by MARKETECH APAC
Tools will help you systemise a success that you encountered before or help you overcome an issue you regularly have. Overall, all tools’ purpose is to reduce manual and ad-hoc work to save time but not only that otherwise it would be the same as a process. 
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