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Tag: Marketing

Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Most marketers in Singapore have dabbled with AI, but struggle to unify customer data: report
Posted on June 20, 2024
by Teddy Cambosa
However, data from Salesforce’s report also suggests that many Singaporean marketers lack a solid data foundation, which hinders their success optimising their AI usage with only 21% being fully satisfied with their ability to unify customer data sources.
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Dentsu to expand CXM business across SEA with latest leadership appointments
Dentsu to expand CXM business across SEA with latest leadership appointments
Posted on June 18, 2024
by Teddy Cambosa
Mendiratta and Goh’s appointments serve to bolster the expansion of its Customer Experience Management (“CXM”) capabilities across Southeast Asia.
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AIA Group
AIA Group launches ‘Rethink Healthy’ campaign to advocate for more inclusive and sustainable living for people in Asia
Posted on June 18, 2024
by MARKETECH APAC
‘Rethink Healthy’ advocates for a more inclusive, pertinent, and doable approach to wellbeing that is more sustainable and inclusive for people in Asia. This campaign is  part of the AIA One Billion initiative of AIA Group Limited, which aims to empower one billion people to live better, longer lives...
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Cheil X appoints Anurag Tandon as chief growth officer
Cheil X appoints Anurag Tandon as chief growth officer
Posted on June 18, 2024
by Teddy Cambosa
In his new role, Tandon will be leading the newly opened Mumbai office in addition to the growth charter and expand Cheil X’s business operations in the city.
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Tata Communications secures five-year broadcasting deal with World Athletics
Tata Communications secures five-year broadcasting deal with World Athletics
Posted on June 14, 2024
by Teddy Cambosa
Through this partnership, Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.
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FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
FINN Partners elevates Joshua Wang to associate vice president, brand & marketing intelligence for APAC
Posted on June 14, 2024
by Teddy Cambosa
In his new role, Wang is responsible for leveraging research, data analysis and strategic insight to drive revenue growth, bolster thought leadership initiatives, and foster innovation for FINN and its clients.
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E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
E-Commerce Marketing Series: Mondelēz PH’s Emmanuel Cruz on strengthening e-commerce approach through understanding consumer behaviour
Posted on June 14, 2024
by Teddy Cambosa
As part of our E-Commerce Marketing Series interviews, we spoke with Emmanuel Cruz, e-commerce lead at Mondelēz Philippines, to learn more about his insights on how e-commerce marketing strategies should be based on consumer behaviour, as well as how e-commerce affects businesses and brands, and the...
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MILESTONES_Maggie-Effendy
Milestones: Kimberly-Clark Softex’s Maggie Effendy on enhancing customer experience by embracing innovation
Posted on June 14, 2024
by Aliza Carmona
For MARKETECH APAC’s latest Milestone Series, we spoke with Maggie Effendy, associate marketing director - head of marketing for baby and child care (BCC) at Kimberly-Clark Softex Indonesia, to discuss one of her greatest milestones — blending her expertise and decades of experience to push the boundaries...
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Bentley
Bentley Motors’ global campaign to connect with younger generations by blending modernity with tradition
Posted on June 13, 2024
by MARKETECH APAC
The film delves deeply into several aspects, such as the music featured in the Bentley Record Room, the design features found in Bentley Home, and Bentley Extraordinary Journeys. Through genuine, unusual, and elevated methods, the numerous transitions explore a balance of polarities unique to the brand,...
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Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Stagwell expands APAC capabilities with 4 new additions to its global affiliate network
Posted on June 13, 2024
by Teddy Cambosa
These four new affiliate partnerships strengthen Stagwell's reach in the fast-growing Asia Pacific region, adding additional full-service advertising and design, digital experience, and affiliate marketing capabilities to the network's suite of client solutions.
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