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Tag: Marketing

TikTok launches new leadership development programme in Southeast Asia
TikTok launches new leadership development programme in Southeast Asia
Posted on April 4, 2024
by Teddy Cambosa
This program marks the first edition of TikTok Academy's strategic initiatives in Southeast Asia for agency partners, emphasising their commitment to the media industry and nurturing future leaders within the industry.
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StackAdapt
StackAdapt offers Chinese language contextual advertising across APAC, North America, and ANZ 
Posted on April 4, 2024
by MARKETECH APAC
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
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Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Posted on April 4, 2024
by Teddy Cambosa
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
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Lamborghini
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Posted on April 3, 2024
by MARKETECH APAC
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity." 
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carousell and LuxLexicon
Carousell acquires SG-based luxury bag reseller LuxLexicon to strengthen online retail of luxury goods
Posted on April 3, 2024
by MARKETECH APAC
The Carousell Group has purchased LuxLexicon's company and assets in order to add LuxLexicon's brand, large inventory of premium luxury bags for consignment and resale, and knowledge of offline retail to its portfolio. With this acquisition, LuxLexicon will be able to take advantage of Carousell Group's...
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Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Posted on April 3, 2024
by Teddy Cambosa
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.
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BBC Studios social
BBC Studios Social encourages independent producers to propose unique content pitches in latest initiative
Posted on April 2, 2024
by MARKETECH APAC
The commissioning team at BBC Studios Social is inviting independent producers of all sizes and backgrounds to propose unique short-form proposals. These concepts strive to broaden and improve existing intellectual properties (IP), captivate devoted fans, and capture the attention of new audiences across...
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Amplify (1)
Amplify announces multiple appointments, promotions for Australia office 
Posted on April 1, 2024
by MARKETECH APAC
Amplify, the creator economy agency, is expanding its Australian staff. They have promoted Sonja Stindl to the new position of general manager and appointed Ben Somers as partnerships director, among other new personnel. 
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Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Posted on April 1, 2024
by Teddy Cambosa
In his announcement, he notes that in the next chapter, he plans to spend more time with his family, while continuing to explore his creative passions, including writing for musical theatre and studying.
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