Tag: Marketing
In this new position, Hogan will lead GumGum's media advertising business in Singapore, Japan, Australia, New Zealand, and growing JAPAC markets through sales, customer success, and operational delivery. As the team leader of more than one hundred employees, Hogan's main objective will be to increase...
TikTok has announced new business solutions to help companies chart new territory on TikTok, including a new suite of creative AI tools, performance and measurement solutions, and advancements to high impact branding placements. TikTok has offered companies the ability to be innovative in culture and...
Created by BMF, the campaign highlights the importance of updating our understanding of sexual consent by showing how the questions we have need to be talked about, and answered, before moments of intimacy.
The branded content division of Network18, News18 Studio, has announced the appointment of Bobby Pawar as creative consultant. Pawar will oversee creative projects and integrate cutting-edge solutions into brand strategies in close collaboration with the network's branded content team in this capaci...
Data from the research suggests that the average person in Singapore spent approximately two full working days (equivalent to 16.1 hours) on hold last year equivalent to a staggering loss of S$1.24 billion in wages nationwide.
L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, which includes Singapore. This open innovation challenge, a key initiative for the beauty industry, allows businesses to develop their discoveries in a commercial...
LVMH has started incorporating Alibaba Cloud's generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba's proprietary large language model, as part of its innovation quest. The luxury Maison's dedication to remaining innovative is highlighted...
Featuring the film's stars Ryan Reynolds (Deadpool) and Hugh Jackman (Wolverine), the campaign shows fans how Heineken Silver is the perfect bridge to help resolve the bitterness amidst the iconic feud between the two characters.
This initiative is expected to positively contribute to the growth of Philippine tourism by making it easier for Thai and Southeast Asian tourists to explore the country's exciting destinations. It is in line with Traveloka's commitment to helping the tourism industry in Southeast Asia recover from the...
In addition to growing Zitcha’s Australian and New Zealand business, Forsyth will help lead its push across Asia to empower retailers to monetise their onsite, offsite and in-store media assets.
