Tag: Marketing
Inspired by the friendships enjoyed by renowned Disney characters such as Mickey Mouse, Minnie Mouse, Donald Duck, and others, the limited-edition Starbucks "Sip of Joy" collection was created. The goal of this collection is to spread Mickey and Friends' optimism to people of all ages throughout the...
With the title "Ideas Come to Life," the brand's latest video demonstrates its dedication to bringing any idea to life, no matter how unusual. Customers are challenged to push the boundaries of their inventiveness in their living spaces and to aim for lofty goals.
In this campaign, BSAPIC collaborated with a diverse group of artists, creative technologists, precision drivers, and motorsport enthusiasts to reimagine the traditional tyre.
Through the mandate, Socialyse will be responsible for content production, social media strategy, and administration focused on boosting consumer engagement for AIA Singapore. The appointment will take effect in April 2024.
The third and final installment, starring iconic Singaporean actor Henry Thia, is aimed at sharing the electrification of public transportation driving environmental benefits.
With this initiative, McCann and SAFARI have created a new business model - adding the stories of older people’s lives to their personal possessions and selling them to the younger generation, to create a brand-new shopping experience.
This has catapulted into one of the most viral and talked about brand topics on Chinese social platform Little Red Book, sparking passionate discussions on how women are expected to look as they grow older, and courageously sharing the choices they’ve made to stand apart and find their truest selves...
The musical arrangement is M1's commitment to creating a "Made-to-Measure" brand experience. It is offered in both conventional and cultural versions. It displays the brand's respect for the varied cultural mosaic that sets Singapore apart, in addition to reflecting its core principles of positivism,...
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI.
Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco's social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content...
