Tag: Marketing Campaign
The platform seeks to differentiate Skydeck from Melbourne’s well-known street-level attractions by positioning it as a place where the city’s sport, culture, events and everyday life can be viewed simultaneously from an elevated perspective.
The film is inspired by the true story of Yap Sue Yii, Co-founder and CEO of Komuniti Tukang Jahit, a Malaysian social enterprise that supports women from the B40 community by providing sewing skills training and fair income opportunities.
Spritzer said the initiative aligns with growing consumer awareness around sugar intake and overall well-being, positioning its natural mineral water and zero-sugar sparkling offerings as suitable options for festive gatherings.
According to Toyota Motor Asia, the campaign seeks to communicate how the brand’s strengths translate into everyday experiences for customers.
According to the campaign brief, the work draws on the idea that many people remain loyal to their current devices despite the availability of newer or improved options, positioning change as a positive outcome.
Suntory BOSS Coffee has launched a new summer campaign across Australia and New Zealand, positioning itself as the “Official Coffee of Summer” through a creative developed by agency It’s Friday.
The festive programme is anchored by the release of Resorts World Genting’s Chinese New Year 2026 brand film, which sets the thematic direction for the season.
According to MLA, the campaign highlights everyday aspects of Australian life, including communal activities such as sausage sizzles, outdoor living, and informal social habits, to reinforce the message that happiness is rooted in connection rather than international rankings.
According to the campaign’s approach, fandom itself was treated as a form of culture, with activations aimed at allowing fans to recognise one another through shared knowledge and interests.
The initiative highlights Malaysia Airlines’ international and regional network, including long-haul destinations such as London, Seoul, and Shanghai, as well as regional routes to cities including Cebu, Siem Reap, and Krabi via sister airline Firefly operating from KLIA Terminal 1.
