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Tag: Marketing Campaign

BIG4 Holiday Parks’ latest campaign shine a light on fun Aussie park-holiday experiences
BIG4 Holiday Parks’ latest campaign shine a light on fun Aussie park-holiday experiences
Posted on January 25, 2024
by Teddy Cambosa
The videos are accompanied by an in-park treasure hunt which asks BIG4 guests to find all 10 Top Tips hung on plaques around branded BIG4 parks this summer. Those guests who find all 10 go in the running to win a bunch of BIG4 prizes. 
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Samsung taps BBH Singapore on epic takeover of the Las Vegas Sphere
Samsung taps BBH Singapore on epic takeover of the Las Vegas Sphere
Posted on January 17, 2024
by Teddy Cambosa
Conceptualised alongside BBH Singapore alongside The Mill Los Angeles and Fuse Adventures in Audio, the stunt featured Doctor Strange from Marvel Studios’ “What If…?”, all episodes now streaming only on Disney+, it teased a new era for mobile and provided a glimpse of an upcoming feature that will allow...
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This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
This campaign from Nando’s puts a twist on what ranting, raving is like with new menu addition
Posted on January 15, 2024
by Teddy Cambosa
The campaign, conceptualised alongside The Chariot Agency, features Malaysian actor and lifestyle influencer, Harris Annuar, screaming compliments to Nando’s TRX employees for serving him an intensely flavourful PERi-crackle with his ¼ Chicken with 2 Sides order. 
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Scoot launches heartwarming campaign to combat social isolation and foster human connections via travel
Posted on December 21, 2023
by Teddy Cambosa
Physical distances and the growth of digital media are blamed for the rise in social isolation since they reduce the need for in-person encounters. In response, Scoot's most recent campaign seeks to create meaningful connections and meaningful dialogues in order to initiate positive changes in communities...
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JetStar’s new brand platform urges everyone to make travel count in 2024
JetStar’s new brand platform urges everyone to make travel count in 2024
Posted on December 12, 2023
by Teddy Cambosa
The creation of the new brand platform is accompanied with a new brand toolkit, complete with a library of assets for use across digital, social, and various destinations and occasions. 
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Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Citi Commercial Bank updates campaign series to spotlight on homegrown entrepreneurs in multiple markets
Posted on December 7, 2023
by Teddy Cambosa
The series tells the stories of visionary leaders and how they grew their formidable businesses across Australia, China, Hong Kong, India, Malaysia and Singapore, and will run until April 2024.
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TECNO showcases young Filipinos’ pursuit to self-discovery through its latest brand campaign
Posted on December 4, 2023
by Azunta Gaviola
Manila, Philippines – Innovative technology brand TECNO has unveiled its latest marketing campaign featuring various narratives that capture the remarkable quest of the Filipino youth striving to become the best versions of themselves.  Launched under the banner “Don’t Stop Rising,”...
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Popeyes SG brings up the heat with first-ever dating show launch
Popeyes SG brings up the heat with first-ever dating show launch
Posted on December 1, 2023
by Teddy Cambosa
Moreover, the campaign–titled ‘Spice Up That Love’–succeeds not only in presenting the product in a fun and engaging way but also in building brand love for Popeyes as an entertaining and creative brand. 
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Trip.com, HKTB expand ‘Hello Hong Kong’ campaign to four SEA markets
Trip.com, HKTB expand ‘Hello Hong Kong’ campaign to four SEA markets
Posted on November 24, 2023
by Teddy Cambosa
In addition, travellers to Hong Kong who make their hotel or air ticket bookings through Trip.com can also claim a special 'Hong Kong Night Treats' voucher worth HKD100. 
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Grab makes a world of impact with colourful animated campaign alongside Heckler SG
Grab makes a world of impact with colourful animated campaign alongside Heckler SG
Posted on November 16, 2023
by Teddy Cambosa
Aimed at raising awareness among consumers about the significant impact their choices can make, Grab’s ‘Wonder Fingers’ campaign with Heckler Singapore showed that scrolling through our phones could be used for better things like tapping for good.
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