Tag: Marketing Campaign
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
By reimagining radio in a modern, digital form, LG is hoping to evoke that same sense of unity and warmth, especially at a time when many feel isolated despite being constantly connected.
Launched across cinema, broadcast video on demand (BVOD), radio, out-of-home, digital, and social media, the campaign features a series of cinematic films blending real-world AFP action with relatable, community-based storytelling.
Built around the energising brand platform “Life Takes Off When You Do”, the campaign invites Sydneysiders to embrace their next journey – be it a long-haul escape or a spontaneous getaway – by reawakening the excitement of travel.
The 'Everyone Welcome' filter is part of PropertyGuru’s broader, ongoing effort to create a more inclusive property market.
The campaign, titled “6.6 Super Wow Sale,” was born from the insight that Southeast Asian shoppers thrive on discovering the best value - and are quick to compare deals across platforms.
The campaign coincides with the release of a new packaging design and aims to reconnect the brand with its 130-year legacy of comfort, community, and tradition.
Timed to coincide with the Harvest Festivals of Gawai and Kaamatan, the 2025 campaign pays tribute to rice — not only as a staple crop, but as a powerful symbol of unity, gratitude, and tradition in Borneo.
Set inside a Nando’s outlet, the video follows one such Nandoca as he pours his heart into the craft, surrounded by marinade, open flames, and the unmistakable energy of a kitchen that takes pride in its work.
From strategic planning and key creative development to production, everything was executed entirely in-house—culminating in a full-funnel rollout across both digital and physical touchpoints.
