Tag: Marketing Campaign
The initiative, titled “Cheers to Happymess,” encourages Filipinos to view kitchen spills, crumbs, and post-meal cleanups not as chores but as reminders of family connection and everyday life.
Inspired by how people often choose music based on mindset rather than activity, My Spotify Philippines taps into this insight; celebrating these pivotal 'Companion Moments' when the right song transforms your headspace, helping listeners conquer challenges or find magic in the mundane.
To support its launch, the brand teamed up with Singapore-based content creator and entrepreneur Willabelle Ong, whose creative and pragmatic persona aligns with the new offering’s target market—modern professionals seeking substance over show.
To sharpen creative performance, dentsu X leveraged Teads’ AI-powered neuroscience tools—developed with Neurons—to anticipate how audiences would interact with the campaign content.
To mark the return, PepsiCo and Leo Indonesia have released a horror-comedy (hor-com) themed ad titled 'Mischief: It’s a Family Thing'. The short film plays on Indonesians’ love for horror movies but with a humorous twist.
Australia – Commonwealth Bank of Australia has unveiled ‘Doubt Never Did,’ a new brand campaign aimed at encouraging Australians to tackle self-doubt and pursue their personal and business goals with confidence. The campaign represents the latest evolution of CommBank’s longstanding brand platform, Can,...
Australia’s oldest national chicken chain is backing the launch with a cheeky, nostalgia-driven campaign designed to remind customers that Reds is about more than just roast chicken.
Continuing the momentum of its 2024 campaign, the new initiative takes a more intimate and human-centred approach by focusing on four real-life personalities from Singapore, Malaysia, Indonesia, and Hong Kong.
One of those superfans has become the face of the relaunch campaign created by Think HQ to herald the return of Lipton’s Chai Latte to supermarket shelves.
By reimagining radio in a modern, digital form, LG is hoping to evoke that same sense of unity and warmth, especially at a time when many feel isolated despite being constantly connected.
