Tag: Marketing Campaign
The provocative film that can only be viewed on SBS sits within a larger campaign, created by Droga5 ANZ, part of Accenture Song. Directed by Damien Shatford from The Sweetshop.
Developed in collaboration with production house CRATER, the campaign captures the aspirations of its target audience while showcasing the GMC Yukon Denali’s professional-grade capability and promise to deliver more in every moment.
Thompson Spencer’s in-house production team started strong by telling the heartwarming tale of animated robots Kenji and Ellie, with their union showcasing Honda’s perfect marriage of petrol and electric in an unexpected way.
To investigate them from the inside, Crikey faxed its application, paid the electoral commission (AEC), registered a real candidate, assigned reporter Charlie Lewis as campaign manager, and started making the most of those loopholes.
Over the course of the day, members of the public can visit the installation and take home a copy for free.
Described by UNESCO as ‘a globally outstanding and significant entity’, the Great Barrier Reef is an individual so vast it can be seen from space, and so significant it has been considered a teacher, a healer and a provider to Indigenous communities for over 60,000 years.
Each sheet delivers a humorous but educational reminder of what not to flush down the toilet, from dental floss to hair…and even golf balls.
The films – Mirror Mirror, Four Legged Friend and Magnetic Boy – are directed by FINCH’s Dougal Wilson in his first Australian production and commercial project since 2018.
Said campaign, in a nod to the smoky flames from the grill, featured the pizza being launched with a smoke projection billboard above a Pizza Hut store in proximity of one of Kuala Lumpur’s most popular Ramadan bazaars, driving traffic towards the outlet.
Conceptualised alongside The Secret Little Agency (TSLA), the campaign’s local expressions bring the global tagline to life by showcasing how hospitality manifests across cultures.
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