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Tag: Malaysia

MARKETECH-PHOTOS
The Shout Group announces new major client, business wins
Posted on September 13, 2023
by Aliza Carmona
Influencer content agency The Shout Group has secured 15 new business wins this year, including major brands Pepsi, Wonda, Tropicana, Offspring, Mi Sedaap, Febreze, and Mr. DIY.
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Majority of Muslims prefer using matchmaking platforms for marriage: report
Majority of Muslims prefer using matchmaking platforms for marriage: report 
Posted on September 12, 2023
by Teddy Cambosa
Data from the report suggests that Muslim singles in Malaysia are increasingly harnessing the power of technology in their search for love with close to 77.8% of leveraging on matchmaking platforms such as Muzz, Salams, and BaitulJannah to search for potential partners.
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Malaysian boutique consultancy IN.Deed Communications announces Singapore expansion
Malaysian boutique consultancy IN.Deed Communications announces Singapore expansion
Posted on September 12, 2023
by Teddy Cambosa
To kickstart the Singapore expansion of IN.Deed Communications, the agency has partnered with Limitless, a non-profit organisation dedicated to advocating the mental health and well-being of young individuals, to support their social media and PR initiatives.
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MARKETECH-PHOTOS
Coway, Grey Malaysia team up to utilise AI as an invitation for nationwide study on resting habits
Posted on September 11, 2023
by Aliza Carmona
Global communications network Grey Malaysia and home wellness specialists Coway have joined forces to launch the ‘Rest with Coway’ campaign that centers on Malaysians’ dreams and resting patterns.
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Lion & Lion marks film & content studio growth, unveils debut showreel
Lion & Lion marks film & content studio growth, unveils debut showreel
Posted on September 8, 2023
by Teddy Cambosa
The showreel not only demonstrates the team's proficiency in film production, motion graphics and content creation, but also offers a peek into the behind-the-scenes creative process driving projects for its growing domestic, regional and global client portfolio.
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Tourism Malaysia, Guardian team up to promote domestic tourism
Tourism Malaysia, Guardian team up to promote domestic tourism
Posted on September 7, 2023
by Teddy Cambosa
Titled ‘Cuti-Cuti Malaysia Bersama Guardian’, the campaign will also offer up to RM200,000 worth of prizes to be won in a contest held in conjunction with this campaign.
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MARKETECH-PHOTOS
Allianz blends reality and AI production to raise awareness on the reality of retirement in new campaign
Posted on September 7, 2023
by Aliza Carmona
Life insurance provider Allianz Malaysia has partnered with FCB Shout, a part of the global FCB advertising network, to release its newest "Be A-Z Ready For Tomorrow" campaign that centers on how total retirement is more than just saving money.
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Grab, Singtel’s digital bank GXBank gets approval to commence Malaysian operations
Grab, Singtel’s digital bank GXBank gets approval to commence Malaysian operations
Posted on September 6, 2023
by Teddy Cambosa
GXBank will leverage technology and innovation to serve the needs of the unserved and underserved individuals, and micro and small medium enterprises (MSMEs). Moreover, the digital-only bank will support customers’ needs through various channels including a bank app and 24/7 customer support via multiple...
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How AirAsia leveraged the flexibility of programmatic DOOH campaign to unveil irresistible offers in Malaysia
The 7-week travel campaign: How AirAsia tapped programmatic DOOH to encourage travel during peak season
Posted on September 1, 2023
by Teddy Cambosa
As audiences geared up for peak travel season, AirAsia knew they had to make their deals stand out and reach relevant audiences. Given the focus on driving users to their super app, being present in the physical world and at multiple locations was identified as key to staying top of mind. 
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Malaysia Airlines, Mandarin Oriental to release curated menu to celebrate diverse local cuisine
Malaysia Airlines, Mandarin Oriental to release curated menu to celebrate diverse local cuisine
Posted on September 1, 2023
by Teddy Cambosa
Malaysia Airlines and Mandarin Oriental Kuala Lumpur have joined forces to take guests on a delectable journey that celebrates Malaysia’s diverse culture and cuisine through a curated menu exclusively available at all the airline’s Golden Lounges in KL International Airport, Terminal 1.
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