Tag: Malaysia
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
The TM team has created ‘AIDENTITI™ KITA’ an AI platform that allows people to express the unique traits that make them Malaysian. The campaign features a microsite at where people can generate their ‘AIDENTITI™’ as a personalised music video clip and stand a chance to be featured on digital billboards...
Media Brands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has released PETRONAS’ festive film that commemorates the upcoming Merdeka and Malaysia Day celebrations.
The partnership will enable all Malaysian e-wallets supported by PayNet to be accepted by Alipay+ merchants network globally in 2024, with a collaboration with Ant Group on joint digital marketing efforts to enhance visibility of businesses directly within the users’ e-wallets.
The book, titled ‘Shopee Spotlights Local — Unveiling Malaysian Gems’, profiles Shopee sellers in each state who are top performing in terms of popularity, biggest storefronts, green products, exporters, livestreamers, and women-owned businesses.
The hybrid conference will be hosting keynote presentations, as well as multiple panel discussions and fireside chats by Malaysian industry leaders covering industry topics such as emerging technologies like AI, customer experience, influencer marketing, digital advertising, amongst others.
The commission has also noted that there are a few advertisers who call for sham pitches with the agency selection already made, prior to the presentation, while others have exploited agencies by using speculative pitches to garner free brand positioning, strategy, and creative ideas.
To conceptualise the film, the public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools to express their vision.
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
