Cyberjaya, Malaysia – The Malaysia Digital Economy Corporation (MDEC) has launched two new campaigns, the Go-eCommerce Onboarding and Shop Malaysia Online (SMO) campaigns, to help businesses leverage on new opportunities and to strengthen the agility of local businesses all the while reducing their operation costs. 

To be executed via a public-private co-funding model, the campaigns will see the government inject an incentive package worth RM200 million aimed at providing support to Malaysian businesses to enhance their sales capability in e-commerce and help boost their sales.

The campaigns go under the Belanjawan 2021 initiatives or the country’s National Budget for the year. 

The Go-eCommerce Onboarding campaign is an initiative to encourage the adoption of e-commerce and e-payment by local businesses. A further RM100m budget has been allocated for the program; its focus is to help local businesses widen their market reach via e-commerce and e-payment.

Meanwhile, the SMO campaign features sale campaigns to encourage online consumption. Through this, discount vouchers will be issued to consumers to be redeemed against their online purchases on participating e-commerce and e-payment platforms.

MDEC’s CEO Surina Shukri shared that they are attuned to the needs of the industry and businesses, thus the increased allocation this year to further provide the impetus for the growth of eCommerce and its ecosystem, in line with the goals of the Malaysia Digital Economy Blueprint (MyDIGITAL) – a plan to accelerate the country’s progress as a technologically-advanced economy.

“Facilitating local businesses to go digital and online will ensure that they are able to future proof against potential aftershocks. By supporting Malaysian businesses, we will also ensure jobs and livelihoods are sustained. We are committed not to leave anyone behind and the welfare of the local businesses and people is our priority,” said Shukri.

Meanwhile, Aiza Azreen Ahmad, the chief digital business officer at MDEC, commented that they are fully committed to equip and enable Malaysian businesses to navigate and thrive through these business unusual times. 

“With strong support from the government, we aim to further catalyze the growth of e-commerce in Malaysia, with the goal for the country to be the largest market in ASEAN by 2025, in line with MyDIGITAL. Thanks to the support from all the partners and stakeholders, these campaigns were a runaway success in 2020. Public-private collaborations will be crucial and we look forward to more fruitful partnerships in the future,” said Aiza Azreen.

The campaigns are expected to benefit 300,000 local businesses, with 50,000 being newly onboarded. In terms of total gross merchandise value, it is targeted to exceed RM1b generating 10 million transactions. About 30,000 women entrepreneurs are also expected to benefit from this initiative to push the inclusivity needle further.

Both campaigns are scheduled to run from 1 July until 31 December 2021.