Hong Kong – Lanson Place Causeway Bay has introduced a bespoke neighbourhood map, offering guests the opportunity to explore the hidden gems and vibrant culture of the dynamic Causeway Bay community through a self-guided walking tour, just steps from the luxury hotel.

The Causeway Bay Neighbourhood Map is more than just a navigation tool; it reveals the true essence of Causeway Bay and the nearby Tai Hang, two of Hong Kong’s most vibrant districts. 

Curated with today’s travellers in mind, the physical map encourages guests to venture beyond typical tourist spots and explore lesser-known paths frequented by locals, offering an authentic experience that immerses them in the cultural richness and modern energy of the area at their own pace and according to their personal interests.

The insider’s guide features iconic landmarks such as the Jardine Noonday Gun in Causeway Bay and the historically significant Lin Fa Kung Temple in Tai Hang. It also highlights lesser-known, independent businesses, including charming eateries, artisanal shops, and hidden gems that capture the authentic spirit of the neighbourhood.

For a more personalised experience, the guide also encourages guests to consult Lanson Place’s expert concierge team, who can provide tailored recommendations based on individual preferences.

The bespoke map was created in collaboration with Hong Kong-born artist Don Mak, renowned for his whimsical style that blends the city’s cultural and urban elements, capturing both its iconic architecture and natural beauty through an artistic lens that reflects the area’s distinct charm.

Along with the physical map, Lanson Place Causeway Bay has partnered with Handl Media, a creative agency specialising in hospitality branding, to produce a series of engaging videos.

The videos complement the map by highlighting the hotel’s luxury offerings and the vibrant energy of Causeway Bay, showcasing a unique fusion of local, Western, and Asian cultures through hidden gems featured on the map. The goal is to inspire guests to explore not only the hotel but also the diverse community that surrounds it.

Recognising the rising demand for authentic, hyperlocal experiences, Lanson Place Causeway Bay’s guide invites guests to explore beyond typical tourist attractions. Through this initiative, the hotel aims to foster deeper connections and more meaningful interactions within the vibrant neighbourhood where locals live, work, and play.

Connie Wang, head of marketing communications at Lanson Place Hospitality Management Limited, shared, “As an integral part of the neighbourhood, Lanson Place serves as a crucial nexus within the community by fostering genuine connections with our guests.” 

“Our initiative in crafting an area guide and collaborating with talented creatives symbolises our commitment to uncovering the local delights of the city. By supporting local businesses and artisans, we seek to nurture the culture of our neighbourhood, creating a deeper sense of belonging for our guests,” Wang added.

This initiative marks the first step in Lanson Place’s evolving guest experience. A digital version of the map is in development, providing travellers with easy access on their devices. Additionally, plans are underway to integrate the map with further content on the hotel’s website, enhancing both accessibility and interactivity for guests planning their stay.

The physical map is now available at the hotel’s concierge desk and on the website. Meanwhile, video highlights and insider discoveries will be gradually shared across Lanson Place’s social media channels.

USA – Global travel has been on its toes ever since countries have been slowly opening up on the back of aggressive vaccination drives. In line with this, travel brands are gearing up to once again touch base with travelers and remind them of what they have to offer for consumers’ repressed wanderlust. 

The Ritz-Carlton, the global luxury hotel chain headquartered in the US, is one of them and in partnership with long-time agency partner Team One, the hotel chain is bringing to Asia-Pacific a campaign highlighting travel as a ‘gift’. 

Truly in these times, the capability to travel can only be seen as a boon. Titled ‘A Gift Like No Other’, the campaign presents visually appealing sceneries and iconic recreational activities spotlighting how travel presents as a gift of ‘escape’, ‘discovery’ as well as ‘tranquility’ and the like.

The 90-minute long-form ad of the campaign, ‘A Gift Like No Other’.

Through the years-long partnership of Team One and the global hotel company, both have been capturing The Ritz-Carlton’s ‘Let Us Stay With You’ ethos for their US-based campaigns. The campaign, which is the first work the agency spearheaded for the brand for the APAC region, is an extension of the said expression. 

According to Team One, the campaign was informed by insights from The Global Affluent Tribe™, its pioneering research program which examines the lives of affluent people across the globe. The study found that these types of travelers are passionate about exploring, observing, and challenging the different facets of life, fully understanding that personal interests and new experiences are essential to an authentic life. 

Team One’s CEO Julie Michael said, “In creating this campaign, our team leaned into these important insights by showing how travel today is about much more than the destination, and staying at a Ritz-Carlton hotel or resort uniquely enables the gift of creating enduring memories.” 

Meanwhile, Jennie Toh, vice president for brand marketing and management for Marriott International in APAC, the hotel chain’s parent company, commented, “It is the shared human experience of giving and receiving that sustains some of life’s most meaningful connections. This campaign brings this concept to life, connecting with a desire from our guests for immersive and enriching experiences.” 

Toh adds, “This is a wonderful opportunity to rediscover the incomparable gifts that come with travel, exploration, and learning, combined with the legendary service and personal connections delivered by the Ladies & Gentlemen of The Ritz-Carlton.”

The campaign aims to create awareness for the luxury brand and its newest hotel in the Maldives, and hotels in China, Japan, and Bali, helping the hotel group stand out as a unique player in a market that’s become crowded with other luxury properties. 

The integrated campaign includes a variety of elements spanning digital, OOH, print, and social. Aside from the main 90-minute spot, additional 30- and 15-second spots have also started to roll out across various international markets including Japan, China, and the Maldives.