Marketing Featured Southeast Asia

Giift acquires majority ownership in Loyolink, to expand service offerings

Singapore — Giift, a provider of loyalty management solutions, has announced it has acquired majority ownership in Loyolink Marketing, a loyalty, lifestyle privileges, and incentive provision space.

Giift and Loyolink’s combined efforts will expand their service offerings across Giift’s client base and Giift affiliate network, in the GCC but also in other geographies and jointly increase loyalty engagement added value.

On the acquisition, Laurent Xatart, co-founder of Giift, said, “Adding Loyolink to the Giift ecosystem will strategically enrich our offer and allow us to leverage our existing Giift products and services, opening up new possibilities for our customers that are unique in the market.”

Simultaneously, another co-founder of Giift, Pascal Xatart, commented, “Loyolink will enable Giift clients to engage more effectively and more personally with their customers.”

Xatart added, “Enhancing the Giift customer experience portfolio with Loyolink will create a new paradigm for how commerce is managed digitally as it will deliver a higher personalization, helping organizations ensure every engagement is relevant and impactful.”

Meanwhile, Naresh Handa, co-founder and CEO Loyolink Marketing, shared, “I am personally very excited to see that Loyolink’s pool of knowledge, best industry practices, and merchant partner nuances can now be shared across Giift’s global presence in countries like Americas, APEC, MENA, and Europe.”