Tag: LiveRamp
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Last week, news broke of Publicis’ $3bn LiveRamp deal, sparking industry questions over its implications for the wider marketing and data industry. This article explains how the acquisition signals a much bigger shift and that in the AI era, customer identity and intelligence infrastructure are...
France – Publicis Groupe has entered into an agreement to acquire LiveRamp in a $2.2 billion all-cash deal, expanding its addressable market and prompting an upward revision of its 2027–2028 financial targets. The deal values LiveRamp at a total enterprise value of $2.2 billion and strengthens Publicis...
Argyilan said she has long followed LiveRamp’s role in the advertising ecosystem.
Data collaboration platform LiveRamp has announced its expanded partnership with Yahoo to scale addressability and enhance reach and interoperability within the advertising ecosystem.
Through the partnership, marketers will be able to reach their customers on Pinterest with seamless activation on RampID, LiveRamp’s pseudonymous, people-based identifier.
The integrations will enable AnyMind Group’s online publishers and advertisers to communicate with enriched data.
OpenX and LiveRamp are bringing their combines marketing and advertising solutions for marketers in Australia.
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