India – Mattel, Inc., a global name in toys and family entertainment, has appointed Dream Theatre as the official licensing agency for its iconic brand portfolio across India, Pakistan, Nepal, Bangladesh, and Sri Lanka.
Through the new partnership, Dream Theatre will collaborate with top-tier partners across categories to bring Mattel’s licensed merchandise to Indian consumers. The agency aims to tap into its extensive network of retailers and partners, alongside its deep market expertise, to expand the reach of Mattel’s products.
The agreement includes Mattel’s globally loved brands such as Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas the Tank Engine, Pingu, Masters of the Universe, and Barney.
Meredith Norrie, vice president of global licensing and consumer products at Mattel, said, “We’re excited to have Dream Theatre as our official licensing agency in India. Their expertise and passion make them the ideal partner to grow Mattel’s brand portfolio, deliver innovative, high-quality products, and strengthen our connection with consumers across India.”
The partnership is expected to strengthen the regional presence of Mattel’s brands while expanding Dream Theatre’s role in the licensed merchandise market across South Asia.
Jiggy George, founder & CEO of Dream Theatre, expressed, “We are excited to be appointed as Mattel’s Master Licensing Agency in India. This partnership presents an incredible opportunity to bring some of the world’s most loved brands to new generations of fans in this region.”
He continued, “Mattel’s renowned brand portfolio holds a strong emotional connection with families in India and around the world, making it a standout licensing proposition for brands and products in the Indian market. We look forward to driving their continued success through innovative licensing partnerships, localised offerings, and strong collaborations with market leaders in India.”