United Kingdom – Popular Formula 1 driver Lewis Hamilton has been signed by global apparel brand lululemon as its new brand ambassador, with the F1 star starring in the brand’s upcoming global campaign ‘No Holding Back’.
The campaign highlights the dedication it takes to be a champion through the rigours of daily physical and mental training, highlighting the latest men’s training apparel, including the brand’s Metal Vent Tech franchise.
As a lululemon ambassador, Lewis will work closely with the brand’s Research and Innovation and Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections.
Moreover, lululemon’s Centre for Social Impact will also partner with Lewis’ global foundation, Mission 44, to integrate movement and mental health experiences into their efforts to build a fairer future for young people through education, employment, and empowerment.
Nikki Neuburger, chief brand and product activation officer at lululemon, said, “We’re thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon. We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”
Meanwhile, Lewis commented, “lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”