Leo Burnett Australia Archives

Australia – Telecommunications company Superloop has launched its latest ad campaign in collaboration with Leo Burnett Australia and Zenith Australia, promoting its high-speed internet by cleverly aligning ad timings with famous sporting record speeds.

The ad campaign, titled ‘Ads at Record Speeds,’ deviates from the traditional 30- and 15-second spots by timing specific messages to the exact hundredth of a second to match famous sporting record speeds.

In conjunction with the world’s biggest sporting event, where speed is a crucial factor, the campaign has drawn inspiration from sport records such as the men’s 100m at 9.58 seconds, the women’s 50m freestyle at 22.93 seconds, and the women’s 200m cycling at 10.15 seconds. It also features a 2-hour and 35-second YouTube skippable ad celebrating the men’s marathon record.

‘Ads at Record Speeds’ is Leo Burnett Australia and Zenith Australia’s first work as an integrated offering for the Superloop brand. The spots, featuring Australian comedians Broden Kelly and Madeleine Stewart, will launch across TV, BVOD, social media, YouTube, and OOH platforms in Australia.

Ben Colman, chief marketing officer at Superloop, said, “Superloop is all about record-breaking internet speed at outstanding value. We’re on the internet, so we’re just joining the conversation at an opportune moment in the calendar. We like to play, so we’re always going to be a bit cheeky when we enter the chat.”

“This work is also another demonstration of the game-changing connected platform we’ve got at Publicis Groupe. It’s speed meets speed, with Leo Burnett and Zenith working together to build exceptional, streamlined solutions,” added Colman.

James Beswick and Rowan Foxcroft, associate creative directors at Leo Burnett Australia, also said, “Seeing as some people in Paris are attempting to do things at record speeds, we thought we’d challenge Broden and Madeleine to talk about Superloop’s incredible speeds at record speeds, too. Unfortunately for Broden, that involved him running a literal marathon whilst doing so.”

Sydney, Australia – Multinational advertising and public relations company Publicis Groupe has announced the appointment of Clare Pickens as CEO of Leo Burnett Australia.

Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.

Prior to her appointment, Pickens worked in various roles at Wieden+Kennedy based in Amsterdam and London. She led brand strategy and creative quality, delivering on business objectives for brands including Uber, Nike, Mondelez, Instagram, Heineken, P&G, Netflix, Diageo, Levi’s and Booking.com.

She was also previously Global Managing Director of creative agency Red & Co. and was most recently Managing Director of HERC Amsterdam.

Speaking on her appointment, Pickens said, “I am deeply excited by the opportunity to join the Leo Burnett team in Australia. Being part of such an established group with a legacy of effective and quality creative work is a great privilege. I’m looking forward to rolling up my sleeves and helping usher in a new phase of progressive partnership and business solutions with our wide client base.”

Meanwhile, Michael Rebelo, CEO of Publicis Groupe ANZ, commented, “Clare is a leader who has worked across multiple markets and client categories, with a progressive view on creativity and what it takes to deliver innovative and effective work. Her commercial acumen has been honed leading creative agencies focused on building business through creativity. We are excited to bring such a unique international leader to Australia to lead Leo Burnett.”