Tag: LEGO Group
The campaign’s theme, translated as “Play and Build Together” and “Create Memories and Stories,” emphasises LEGO play as a way to foster creativity, imagination, and bonding among family and friends.
Denmark — Embracing creativity and play, LEGO group collaborated with Marvel Cinematic Universe actor, Tom Holland in bringing the ‘Never Stop Playing’ short film to life. The initiative seeks to promote the idea that growing up does not have to mean giving up on play, and is part of the group’s annual...
Billund, Denmark – Toy production company LEGO Group has joined forces with international racing Formula 1 (F1). The partnership is set to launch in 2025 in time for the next F1 season. The collaboration ensues after F1 has observed a rise in younger fans, ages 8 to 12 years old. Activations from the...
Through the foodpanda partnership, customers can now shop for their favourite LEGO sets and have them delivered on-demand to their doorsteps in 30 minutes.
The LEGO Group's newest promotion sets out to invite LGBTQIA+ members to express themselves and their stories in the all-new 'A-Z of Awesome'.
The campaign, conceptualised by the GREY collective, showcases how LEGO cars can offer a very unique form of play that enables kids to imagine.
The LEGO Group has launched a video from their Chinese New Year campaign to celebrate the cultural heritage behind the annual festivity.
