Tag: Layoffs

Singapore – Global social media marketing firm Hootsuite will lay off a third of its workforce, TechCrunch first reported. The lay-offs are part of an ongoing layoff trend from giant companies such as Snap.

According to a statement to TechCrunch by CEO Tom Keiser, the layoffs are meant to refocus their strategies to drive efficiency, growth and financial sustainability. However, there were no specific statements regarding the number of layoffs, nor do the laid-off employees have been reported to receive any severance.

However, a report from The Globe and Mail suggests that the Canada-based company–currently having 1,400 people on board–will be laying off around 400 employees.

Hootsuite recently launched a rebranding campaign with its newest mascot called Owly. It has also raised around US$300m, with investors including Fidelity and Accel.

This was not the first time Hootsuite had made some lay-offs, as in 2019 it laid off around 10% of its employees amidst reports that it had failed to sell itself.

United States – Global data technology giant Oracle has started laying off an undisclosed number of its employees in marketing and the US customer experience units, which started last Monday, 1 August 2022.

In a report made by Bloomberg, a few workers from Oracle were told that their position had been removed on Monday, while junior sales employees and a division sales director were amongst those dismissed. There are also rumours of pending cuts which were swirled through the division in recent weeks, but the management said the positions were safe.

Moreover, the same report said that a former senior manager of sales engineering said on LinkedIn that Oracle has ‘decided to reorganise’ its customer experience group. Meanwhile, in a separate post, another manager, whose position was cut, shared the restructuring for the job reductions. Another former senior manager and group vice president also cited on LinkedIn that some marketing positions were also dismissed.

The layoffs follow Oracle’s recent acquisition of health information technology firm Cerner Corp., for $28b. The company looks to health care to spur its effort in the competitive market for cloud technology.