Hong Kong – Global brand transformation company Landor & Fitch has announced its enhanced leadership roster in Asia-Pacific amidst greater demand for data backed branding and unique experience design. In addition, the appointments add to a 300 strong team located in studios across the region from Tokyo to Mumbai, Sydney and Beijing.
The new appointees are namely Julius Cruickshank, creative director and head of Sydney and Melbourne design team; Monica Zhu, insights and analytics director for Hong Kong; Stephen Pill, strategy director for experience; and Nav Kumari, senior director for client services in APAC.
Cruickshank’s 20 years of experience working with the likes of the Australian Government, Crown Resorts, Dolby and KPMG will be leveraged to create brands that are relevant, uniquely creative and deliver tangible business results. Meanwhile, Zhu brings 17 years of experience in consumer insights and analytics, specialist branding, market analysis, new product development and go-to market communications to the award-winning Hong Kong studio of the company.
In addition, Pill will set the strategy for how Landor & Fitch develop innovative experiences, building on global award-winning work with Singtel, Swire and Apraava Energy. Lastly, Kumari has expertise across FMCG, retail, and telecommunications with a strong intent to create regionally and locally relevant solutions that help to positively transform their portfolio of FMCG brands.
Jonathan Cummings, president at Landor & Fitch for APAC, commented, “2022 has got off to a very exciting start for Landor & Fitch across the region following a great performance in 2021 and I am delighted that we continue to welcome star talent to the team.”
He added, “We expect to see growing needs for clients to reimagine and reinvent their brand ambition and experience to thrive in the new normal. Our breadth and depth of expertise in brand transformation, underpinned by our insights and analytics capability will ensure we can deliver powerful and tangible business results for our clients.”