Tag: KC Global Media

Kuala Lumpur, Malaysia – KC Global Media has appointed Lee-Asha Dukhie as its new director and head of digital marketing. She will be responsible for overseeing all digital marketing efforts, working closely with Serious Media, the company’s marketing agency, to shape the company’s digital strategy across the organisation’s social media platforms, and digital properties.

With years of experience in advertising sales and marketing for both digital and print media, she will be at the forefront of driving innovative digital campaigns, expanding KC Global Media’s digital footprint, and connecting with audiences across digital and social platforms. 

Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyse audience behavior, anticipate trends, and design strategies that effectively connect with viewers on a personal level. 

George Chien, co-founder, president and CEO of KC Global Media, said, “We’re excited to welcome Lee-Asha to the team. We spent the past couple of years stabilizing our linear business and now is the right time to have dedicated resources focusing on our digital and social platforms. Lee-Asha brings a wealth of expertise in digital growth, content strategy, and audience engagement, which will be instrumental in advancing our digital marketing efforts and ensuring our content resonates with audiences in the region. Bottomline, she will ensure we are relevant.” 

He added, “We are also thrilled to extend our successful partnership with Serious Media as we look to expand our marketing efforts. The addition of a new director and head of Digital Marketing and the strengthened partnership with Serious Media mark important milestones for KC Global Media as the company continues to enhance its global presence and lead in the entertainment industry.”

Lee-Asha’s appointment follows the recent launch of KC Global Media’s distribution arm as an effort to expand its content sales and partnerships beyond the region. Through this, the company reaffirms its dedication to storytelling, showcasing culture, and contributing to global entertainment’s future. As part of its launch, KC Global Media partnered with production companies Mocha Chai Laboratories, Empire of Arkadia, and Monochromatic Picture.

The company had also announced a series of key promotions within its leadership team, designed to enhance strategic capabilities and drive revenue growth across the region. The promotions include Shirlene Wu as vice president and general manager for Taiwan & Greater China, Edith Goh as vice president of revenue and head of media and sponsorship sales, Bhuvnesh Kanwar as vice president of revenue and head of FAST (free ad-supported streaming television), and Bonnie Wiryani as vice president of revenue and head of content sales.

Singapore – Regional entertainment hub KC Global Media Asia has announced a series of key promotions within its leadership team, designed to enhance strategic capabilities and drive revenue growth across the region. 

The promotions include Shirlene Wu as vice president and general manager for Taiwan & Greater China, Edith Goh as vice president of revenue and head of media and sponsorship sales, Bhuvnesh Kanwar as vice president of revenue and head of FAST (free ad-supported streaming television), and Bonnie Wiryani as vice president of revenue and head of content sales.

These announcements comes alongside the departure of Avani Bhanchawat, vice president and head of revenue, who has left the organisation after a seven-year tenure. All new leaders will be reporting directly to George Chien, co-founder, CEO and president of KC Global Media.

Shirlene will oversee the company’s strategic operations and content development, enhancing the organisation’s presence across the region. She has been an integral part of the KC Global Media team for eight years and during her tenure, she has made significant contributions including collaborating with tourism boards and government agencies on various projects as well as establishing a dedicated advertising sales team for Taiwan.

Meanwhile, Edith will be responsible for developing and executing innovative media and sponsorship initiatives while identifying and cultivating new revenue streams. Having been with KC Global Media for more than five years, she secured major sponsorship deals with key partners including One Championship for The Apprentice Asia – One Championship Edition, Tourism Authority Of Thailand and Tourism Malaysia, significantly contributing to the organisation’s growth and success.

Bhuvnesh will drive revenue growth in the streaming sector and oversee monetisation strategies across Indonesia, South Asia, the Middle East, and Africa. He will also work to establish advertising sales opportunities in Singapore, Indonesia, and the pan-regional market. During his six-year tenure at KC Global Media, Kanwar was instrumental in creating branded IPs like Ultimate Challenge and AXN All Stars for both streaming and traditional TV, in collaboration with the Ministry of Tourism and Creative Economy, Indonesia. 

He has also established linear and on-demand partnerships with various telcos, OTT platforms and DTH providers, including Amazon Prime Video, Telkomsel, Pt Link Net, MNC Sky Vision and many more. Additionally, he was the key architect in launching KCM, KC Global Media’s first FAST Channel, in India.

Lastly, Bonnie will be responsible for driving content sales in Asia, and strengthening partnerships with key partners in Pacific Islands and Southeast Asia excluding Indonesia. Her focus will be on maximising opportunities in both traditional and emerging markets. Wiryani has been with KC Global Media for four years and has expanded the channels portfolio with key clients such as Tonton, Unifi TV in Malaysia, and MeWatch in Singapore. She has also led on-ground activations to enhance brand awareness and has launched the firm’s channels in new markets like Mongolia and the Maldives.

Speaking on the leadership promotions, Chien said, “We are committed to fostering talent and building a strong leadership team and are thrilled to recognise these talented leaders for their hard work and dedication. We are confident they will excel in their new roles and continue to drive the company’s growth ambitions in this dynamic media landscape.”

He added, “We also extend our heartfelt gratitude to Avani for her contributions and leadership during her time with us. Throughout her seven years with the company, she has been instrumental in shaping the organisation’s revenue strategies and driving significant growth. We sincerely thank her for that and wish her continued success in her future pursuits.”

Kuala Lumpur, Malaysia – Global multi-media company KC Global Media has announced that it has teamed up with Tourism Malaysia to produce a new series called ‘Unfading Memoirs’, which will showcase Malaysia’s rich cultural tapestry and breathtaking landscapes. Moreover, said production will offer viewers a fresh perspective on the beauty of Malaysia through the lens of entertainment. 

The branded series will be shown on KC Global Media’s English-language general entertainment channel AXN Asia in July 2024 across Asia.

The collaboration between AXN Asia and Tourism Malaysia represents a multi-dimensional fusion of travel and entertainment. Launched across television and social media platforms, ‘Unfading Memoirs’ features beautifully curated experiences from different travellers’ perspectives, and aims to inspire audiences to advocate these extraordinary destinations. 

Through a series of user-generated content initiatives, viewers will be empowered to share their own travel experiences, further enriching the narrative of the unique destinations while having the opportunity to win exclusive trips.

Moreover, ‘Unfading Memoirs’ serves as a testament to the beauty of travel, inviting viewers on a captivating journey through Malaysia’s culinary delights, cultural heritage, and outdoor adventures. Hosted by renowned personalities and avid travellers, Justin Bratton and Selina Lo, alongside the charismatic food and travel enthusiast Erwan Heussaff, the mini-series promises an immersive and unforgettable exploration of Kuala Lumpur, Penang, Sabah and Sarawak. 

This travelogue also seamlessly encapsulates the essence of these destinations, transcending conventional digital content by weaving together a diverse array of experiences into the ultimate travel compendium. Through the hosts’ uniquely AXN-inspired narratives, the series brings these locales vividly to life, offering a dynamic and accessible guide to exploration right at your fingertips.

George Chien, co-founder, CEO, and president of KC Global Media, said, “Partnering with Tourism Malaysia for ‘Unfading Memoirs’ is an honour for AXN Asia. Our commitment to promoting travel and adventure is deeply ingrained in our ethos, and this collaboration perfectly aligns with our mission to inspire wanderlust and cultural exploration – exemplifying our dedication to producing meaningful and engaging content that resonates with viewers across the region. We are excited to embark on this journey with Tourism Malaysia and look forward to creating more impactful projects together in the future.”

Meanwhile, Manoharan Periasamy, director general of Tourism Malaysia, commented, “Malaysia is a treasure trove of cultural diversity, natural beauty, and captivating experiences – for which we’re eager to showcase Malaysia’s unique charm to a wider audience, inviting travellers from around the globe to discover the wonders of our country. Together with AXN Asia, we’re committed to positioning Malaysia as a top travel destination, sharing the essence of Malaysia with the world and fostering meaningful connections through travel.”

Singapore – The Infocomm Media Development Authority (IMDA) has announced two new key partnerships: audiobook platform Audible and global multimedia company KC Global Media (Singapore), in upbringing the local talent of the country by digital transformation strategies.

The recent partnership is in part with IMDA’s larger plans of expanding the country’s media ecosystem that envisions a rise of innovative content and new opportunities for international collaboration.

Audible will be responsible for providing audio development and production training through its program “Audible Accelerator”. Furthermore, they will be responsible for finding and identifying local original stories that will be tested on Audible’s services globally.

“We are thrilled to work with IMDA and to tap into Singapore’s rich talent pool. We want nothing less than to find unique individuals to tell groundbreaking stories that could only be expressed through the power of human voice and create the next great audio series,” said Karen Appathurai Wiggins, vice president for content at Audible Inc. APAC.

She added, “It is a nation ripe with artistic talent but the audio and spoken-word category is still emerging. We hope to develop the capabilities of the artistic talent who have faced challenges as a result of the pandemic, and lay a foundation to new creative pathways and opportunities in the audio content field.”

On the other hand, KC Global Media Singapore will be responsible for collaborating with local media companies to conceptualize original scripts that have a regional appeal to countries such as Indonesia, Korea, Malaysia, Philippines, and Taiwan. 

“Technology advancement evolves the way consumers digest content and sets new market trends. Despite the challenging times amidst the recent climate, our brand thrives on pushing the boundaries of creativity and innovation. We are thrilled to partner with IMDA in rolling out initiatives targeting local talents to develop new formats, produce original content and make it available on all platforms,” said George Chien, president & CEO of KC Global Media Asia.

The new partnerships are launched under the umbrella of Capability Partnership Programme (CPP), which is expected to benefit 90 local media companies and over 700 media professionals in 2021 through job creation and opportunities for upskilling.