Tag: Kantar Media
Over the past year, the company said it has undergone a transformation under independent ownership, with increased investments in talent, technology and partnerships.
The announcement comes after Kantar Media’s recent sale by Kantar Group and Bain Capital to H.I.G. Capital, a transaction completed in August.
The contemplated deal will mark a new chapter for Kantar Media as it embarks on a new phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.
Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.
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