Malaysia – Malaysia Airlines has appointed Juliana Chua as its new head of brand, strategy, and creative. Chua shared the announcement on a personal LinkedIn update.
Chua brings with her more than 20 years of experience in marketing and advertising, working with media, creative, and event agencies. In her last stint, she was with mattress company Sonno as head of marketing.
In addition, she also headed the brand and marketing of technology solutions provider Vettons. She has also worked with Kuala Lumpur Pavilion as its general manager of brand and marketing. Moreover, she also assumed the general manager position of branding agency Ignite.
Her other notable roles include being the business director and head of activation at advertising agency TBWA Kuala Lumpur, brand manager and planning director at media agency Zenith Media, and senior account manager at media investment company GroupM.