Tag: Jeep

Auburn Hills, Michigan, USA – Automotive brand Jeep and Universal Pictures team up to launch Universal and Amblin Entertainment’s new ‘Jurassic World Dominion’ film. 

The one-minute Jeep brand commercial shows a Jeep Wrangler 4xe owner finding a newly hatched Carnotaurus in his own yard and deciding to faithfully take care of it. The baby Carnotaurus was created specifically for the Jeep brand spot. It has not been seen as an infant in any previous Jurassic film.

Olivier Francois, global chief marketing officer, Stellantis, said, “Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original ‘Jurassic Park’ film while riding in the back seat of a 1992 Jeep Wrangler.”

“We paid homage to that iconic scene in the Jeep brand’s 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures,” said Francois, commenting on how Jeep Wrangler paved the way in establishing the relationship between the brand and Universal Pictures.

“Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat,” added Francois.

https://www.youtube.com/watch?v=R968vVk4ONA

Christian Meunier, Jeep brand CEO, commented, “The Jeep brand has substantially expanded in the three decades since the first appearance of the Wrangler in the original ‘Jurassic Park’ film.” 

“The ‘Jurassic’ film series is known for its epic scope and thrilling action and ‘Jurassic World Dominion’ is taking audiences on an adventure where no ‘Jurassic’ film has gone before,” said David K. O’Connor, president, franchise management, brand management and global partnerships for Universal Pictures.

“The Jeep brand has been driving our audiences on unimaginable adventures, on-screen and off, since the first film in 1993 and we’re thrilled to share the road with them, this time and every time,” added O’Connor.

In addition to the television and social media content, the Jeep brand is offering its Jeep Wave members the opportunity to see the film at drive-in events in cities around the U.S. on June 8, including Detroit, Chicago, New York, Miami, Los Angeles, and on June 9 in Warwick, New Jersey. Jeep Wave is a premium owner-loyalty program filled with exciting benefits and perks of being a Jeep SUV owner.

The Jeep Wrangler, the Jeep Gladiator and a vintage Grand Wagoneer can be seen in the “Jurassic World Dominion” film. The video was directed by Mimi Cave with the production company Reverie Content. The Jeep brand campaign was created in partnership with Chicago-based advertising agency, Highdive agency.

The Jeep brand’s global campaign will run in markets around the world, including in North America, Europe, Middle East and Asia Pacific.

Mumbai, India – SUV automotive brand Jeep in India has launched its flagship corporate social responsibility (CSR) initiative called the ‘Mission One Earth’ where it encourages local communities and their customers to do their adventures and travel endeavors more responsibly for the best of the environment.

‘Mission One Earth’ kicks with the first project where Jeep India has invited customers and the local community of the Ladakh region, home to the Himalayan mountain range, to collect 1500 kilograms of plastic waste from the roads leading to the mountain range, which is home to the highest motorable roads in the world.

Said initiative was integrated with Jeep India’s annual customer drive experience, ‘Legendary Jeep Trails’, where Jeep customers drove in twenty Jeep SUVs from Shimla to Srinagar via Leh for over 2000 kms for this plastic reduction drive. 

Over three hundred people from the local Ladakh community participated in this initiative.

“For eight decades, Jeep has brought people together through driving adventures. ‘Mission One Earth’ gives a special purpose to this adventure, which Jeep customers can enjoy responsibly,” said Roland Bouchara, CEO and managing director, Stellantis India

In addition to the plastic waste cleanup, Jeep India has also placed specially designed and digitally enabled ‘reverse vending machines’ in high-footfall tourist locations along the high altitude passes in the Himalayas. The collected plastic waste will be recycled into Jeep merchandise. 

Tourists who feed the reverse vending machines with plastic waste will receive a coupon which can be redeemed for environment-friendly Jeep merchandise that will be sent to the individuals directly by Jeep India. The reverse vending machines will continue to remain at these tourist locations and will be monitored and maintained by Jeep India for a year.

“Mission One Earth is another step towards achieving a larger goal of empowering our customers to enjoy JeepLife responsibly with our motto ‘Responsible Adventure’. We will be giving scale to Mission One Earth over the coming months by sharing our objectives with Jeep network partners and Jeep customers across the country,” said Nipun J Mahajan, head of Jeep India.

Meanwhile, Rahul Pansare, head of marketing and PR at Jeep India, commented, “Legendary Jeep Trails, our annual customer drive experience property, was an ideal platform for us to introduce Mission One Earth to our participating customers. Jeep Trails has grown to be hugely popular in the Jeep Community with over 15,000 members already signed up on the Jeeplife platform.” 

He added, “We wanted to spread the message of Responsible Adventure via ‘Mission One Earth’ and we have achieved considerable success in underlining our intent. The next step is to take ‘Mission One Earth’ to the rest of India.”

Jeep India plans to spread the message of ‘Responsible Adventure’ to every part of the country through its Dealer network and 50,000-plus customer base. Therefore, in the coming months, every Jeep dealership in India will have an element of Mission One Earth that will help spread the message.