Indonesia – Jackie W.K. Jeong, a marketing professional with 18 years of experience in global retail strategy and brand development, has been appointed as the new head of retail and campaign at Cheil Indonesia.
With experience leading projects across Europe, North and South America, and the Middle East, Jeong brings a global perspective to his new role at Cheil Indonesia.
Jeong has led a range of projects, from overseeing flagship rollouts for Samsung in London and Stockholm to developing Hyundai Motor’s brand exhibition centre in Korea, which received Red Dot and iF design awards. His work reflects a combination of cultural insights and design innovation.
Prior to joining Cheil Indonesia, Jeong has held executive roles at Cheil Worldwide, CJ ENM’s CJ LiveCity, and the Jeju Forum, gaining experience in marketing strategy and brand development. His work spans managing large-scale events and designing themed retail environments, focusing on innovation and strategic execution.
Recently, Jeong has led omni-channel campaigns for Samsung’s Galaxy series and Bespoke appliances, integrating retail, digital, and experiential marketing. He has also worked on enterprise solutions for B2B clients across industries such as consumer electronics, automotive, entertainment, and government.
Commenting on his new role, Jeong said, “I’ve always believed that great marketing doesn’t just sell—it creates moments that matter. Indonesia is a market bursting with energy and potential, and I’m excited to bring my global experience here to craft campaigns and retail strategies that truly resonate with Indonesian consumers.”
Jeong’s appointment reflects Cheil Indonesia’s focus on combining global insights with local market strategies in Indonesia’s evolving marketing landscape.
Joo Hwan Kim, CEO of Cheil Indonesia, said, “Jackie’s track record is truly remarkable. His ability to navigate cultural nuances while delivering innovative, business-driven solutions makes him uniquely positioned to lead our retail and campaign initiatives. We are confident that his leadership will inspire our team and elevate the experiences we deliver for our clients.”