Singapore – Stellar Ace, the advertising arm of Stellar Lifestyle, has announced the launch of ‘WINK Hunt,’ an islandwide phygital game in Singapore that transforms daily commutes into exciting adventures, and encouraging fun for locals, both online and offline.

Commuters can embark on this fun journey as they ride the MRT, scanning QR codes strategically placed within MRT stations across Singapore, along the North-South Line, East-West Line, and Circle Line. At its core, WINK Hunt is about bringing joy, interactivity, and a touch of fun and lifestyle to the daily commute, encouraging everyone to embark on an exciting journey as they ride the MRT. 

The comprehensive list of prizes made possible through support of DCS Card Centre, SMRT Trains, Holland & Barrett, CUCKOO, Japan Airlines, Marigold, Maxi-Cash, OSIM, Trafalgar, Difflam, Etiqa Insurance, amongst others.

To boost their chances of winning top prizes, players can invite friends to ‘Join My Team,’ forming a team of up to four members. Additionally, participants can earn more game cards by exploring the Brand Wall within the game, engaging with brands, and taking advantage of offers such as signing up for a DCS Card at MRT stations or making purchases at partner merchants.

Jeslyn Tan, managing director of Stellar Ace, said, “Stellar Ace is bringing fun to commuters with WINK Hunt, crystallising our idea of blending physical and digital experiences. As the inaugural edition of an annual adventure, we want to establish meaningful connections between people and places. People spend a lot of time online and offline, and this game will engage them both ways, among friends and fellow commuters.”

She added, “We extend our heartfelt gratitude to all our sponsors, particularly DCS, who have placed their trust in us and collaborated seamlessly to bring this game to life. It’s a testament to our commitment to continually explore innovative avenues that empower advertisers to engage consumers effectively, with ‘phygital’ experiences leading the way. Stellar Ace also commemorates the golden jubilee of DCS Card Centre through WINK Hunt, marking our joint achievements in pioneering new and innovative milestones in Singapore.”

Meanwhile, Karen Low, CEO of DCS Card Centre, commented, “We are thrilled to be the Title Sponsor of the very first WINK Hunt as we celebrate DCS Card Centre’s 50th anniversary. In 1973, we pioneered cashless payments in Singapore by issuing its first credit and charge cards. Today, we celebrate the same legacy of pioneering the next payment frontiers with a renewed commitment towards delivering integrated payment experiences through innovation and digitalization.”

She added, “The WINK Hunt is a fun and interactive campaign that engages a large population of commuters, providing an excellent platform for us to celebrate our ambitions and reward our customers for their ongoing support.”

Singapore – POND’s, the skin care brand under Unilever, has teamed up with e-commerce platform Shopee to launch an interactive campaign ‘#PondsGlowStage’ to take Shopee users’ online shopping experience to the next level through interactive games, exclusive promotions and discounts on POND’S products and, for the first-time ever, to win limited edition non-fungible tokens (NFTs).

The #PondsGlowStage NFT is an exclusive, first-of-its-kind digital collectible designed by artist Rifqi Ardiansyah. Fans will have a chance to redeem this exclusive NFT when they purchase POND’S products during the promotions. The NFT will give them access to exclusive benefits such as being the first to receive alerts on POND’S latest product releases and value deals in the future. 

During the special event, consumers can play the interactive POND’S Glow Stage Catch Game and earn points to redeem special giveaways. Players just need to tap and hold the shopping basket to catch as many of the falling POND’S products and elements they can within the time limit – all while avoiding harmful skin spots. 

Jopa Malantic, who was recently named as the global brand director at POND’S, said, “We are always seeking out the most innovative and engaging experiences for our consumers. As such we are thrilled to partner with Shopee once again – this time to offer the #PondsGlowStage, featuring the e-commerce platform’s first ever NFT Gift with Purchase.” 

He added, “In addition to providing the chance to win a limited edition NFT, #PondsGlowStage offers a fantastic interactive experience for our fans to engage with the brand and learn more about how our decades of science-backed expertise can help resolve their skin issues.”

Meanwhile, Pavan Challa, director of regional brand partnerships at Shopee, commented, “We are happy to deepen our long-standing partnership with POND’S through this new campaign, which is Shopee’s first collaboration with a brand for an NFT giveaway. Shopee continues to develop and explore new ways to engage and excite our users, and help our brand partners deepen their engagement with shoppers. As we continue to grow the beauty category on Shopee Mall, we look forward to working closely with brands such as POND’S to bring more innovative and exciting experiences to shoppers.”

Kuala Lumpur, Malaysia – KSK Land, the lifestyle and design property company in Malaysia and the developer of branded residence 8 conlay, has partnered with digital and social marketing agency Kingdom Digital, to launch a digital experience teaser on how one can experience the ‘art of living’ with Kempinski – the world’s tallest twisted twin residential towers.

The teaser aims to showcase the exclusive, five-star services provided by Kempinski to residents of YOO8. It gives users the opportunity to directly experience the hallmarks of Kempinski’s hospitality services from a first-person perspective. In addition, users will also be provided with various scenarios that enable them to interact with these services.

The interactive video campaign features three different chapters focusing on different YOO8 ‘residents’ experiencing the luxury hospitality offered by Kempinski. The first YOO8 ‘resident’ is Mr. Leong, a loving husband who is planning a surprise anniversary celebration for his wife, and how the ‘Lady in Red’ steps in to help him perfectly plan the special occasion. 

Another YOO8 ‘resident’ is Winston, a Malaysian businessman residing in Hong Kong who, through the aid of Kempinski’s services, assists his son Jacob to settle comfortably into his new home at YOO8.

And lastly, the third chapter is about Jillian, a YOO8 resident who was introduced at the end of the previous story. She utilizes Kempinski’s services to plan her trendy social lifestyle that involves deciding between hanging out with her friends after a long week or getting some coffee with her new neighbor.

Joanne Kua, the CEO of KSK Group and the managing director of KSK Land, shared that they have always looked at how they can uniquely provide an opportunity for people to experience what elevated living means by focusing on connecting emotionally with customers through crafted and meaningful experiences.

“This encompasses digital experiences as well which have become very much a part of modern-day life. The next step will be to translate these mini-movies into a physical experience that will take place at the YOO8 branded residences,” said Kua.

Meanwhile, Kingdom Digital’s CEO Ryan Ong commented that they are beyond excited to help KSK Land bring their vision to life through this interactive video campaign. 

“We’ve been working closely with the client and our video production partner to complete the filming in March. Then, we developed a microsite to centralize the campaign and to ensure a seamless experience for viewers. It’s a wondrous feeling seeing the campaign coming to fruition,” said Ong.

KSK Land has also announced that the campaign is supported by monthly teasers for each chapter that will be posted on social media and on the new 8 Conlay mobile app.