Tag: Influencer Campaign

Thailand – FC Barcelona has announced the launch of its social campaign “Barça Influencer Social Campaign in Southeast Asia” which will kick off a series of challenge on digital platforms for their fans in Indonesia, Vietnam and Thailand between December 2024 and March 2025. 

From now on, sports and social enthusiasts from Indonesia, Vietnam and Thailand are welcomed to take part in this dynamic social media campaign on Instagram and TikTok. 

Spanning across four months, the campaign will be comprised of two phases of engaging games and challenges, featuring our men’s team players with intriguing interaction with participants on the platforms.

Final winners will be selected based on creativity, engagement and participation, with FC Barcelona reserving the rights for the final decision. 

“With more than 529 million followers on social media worldwide, the Club always strives to seek for innovative ways to foster a closer relationship with our supporters, partners and Culers through sports,” the club said in a press statement.

They added, “As one of the most followed European multi-sports clubs in Asia Pacific, it is encouraging to see this first campaign to be launched for our fans in Southeast Asia, the Club wishes to bring more similar kind of campaigns to the other places and regions around the world in the future.”

Singapore – Global advertising company Ogilvy has announced the launch of its ‘AI Accountability Act’ initiative, which calls for advertising and PR agencies and social media platforms to mandate disclosure around the use of AI-generated Influencers. Moreover, this would require brands to clearly disclose and publicly declare the use of any AI-generated influencer content.

Some of the factors Ogilvy has asked in its initiatives include the implementation of a new watermark on AI-generated content, providing clear visual identification and maintaining accountability in disclosing when used as part of influencer campaigns.

As part of Ogilvy’s ‘inclusive influence’ commitment, this global call to action addresses the rising use of artificial/virtual Influencers by brands and is intended to maintain Influencer authenticity and consumer transparency when used across social media. 

Moreover, Ogilvy wants to drive policy change and enable social media platforms to empower marketers to disclose their collaborations with AI-generated content; similar to the ‘paid partnership’ tag currently being used across the industry today. The call to action extends to brands and agencies alike, encouraging the industry to commit to full transparency when using AI influencers.

Julianna Richter, global CEO of Ogilvy PR, said, “The ability of AI to create and learn at speed has already transformed the way we produce personalized content online. But AI must be centred around empathy and transparency. That’s where you create honest interactions with consumers and can drive real impact at the intersection of new digital capabilities.”

Meanwhile, Rahul Titus, global head of influence at Ogilvy, commented, “The AI market is valued at $4.6 billion and projected to grow by 26% by 2025, in large part because of the growing increase using AI in Influence. As leaders in this industry, we have the responsibility to be ethical and transparent as we populate this new frontier.”

He added, “The technological advances using AI are exciting for the Influencer marketing landscape but runs the risk of compromising authenticity if we don’t declare the difference between what’s real and what’s not.”