Tag: India
Meesho, an online shopping platform in India, has teamed up with Carat India to unveil the ‘Meesho Mega Blockbuster Dhamaka’ campaign on Star Plus.
BigBasket, an India-based online grocery delivery platform, has partnered with advertising agency Talented for a campaign offering frustrated parents a quick toy delivery service to end their kids’ boredom.
Majority, or 86% of surveyed viewers in India, believe ads on streaming TV platforms boost a brand's credibility, while 88% say they trust the brands advertised on these platforms, a report by Magnite revealed.
Only 18% of organisations in India are fully prepared to deploy and leverage AI-powered technologies, marking a decline from 26% a year ago, a report from Cisco revealed.
WPP has bolstered its investment in India with the launch of a new state-of-the-art campus in Chennai, further solidifying the country’s role as a key growth market for the global company.
British Airways has launched a new TV advertisement and brand campaign tailored for the Indian market, featuring India-based colleagues as the stars, in celebration of its 100th anniversary of flying between India and the UK this month.
Recognising the need to align with evolving industry trends, digital lending platform Lentra has partnered with Landor for a brand refresh to reflect India’s shifting credit consumption landscape.
VRB Consumer Products has teamed up with Enormous Brands India to launch an exciting new campaign for its latest cup noodles offering, WokTok by Veeba, which celebrates the rich and diverse flavours of Indian cuisine.
Platinum Outdoor launch festive OOH campaign for Being Human Clothing’s sustainable denim collection
Being Human Clothing, a fashion-forward retail brand, has partnered with Platinum Outdoor, Madison World’s outdoor specialist unit, to launch a high-impact OOH campaign spotlighting its latest ‘Do it in Denim’ collection.
FCB Interface, part of FCB Group India, has appointed Noor Samra as its national planning director, bringing her extensive experience across both legacy and emerging brands to the agency.
