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Tag: India

MARKETECH PHOTOS
Assembly opens new office in India, names Anish Daniel as client director
Posted on September 12, 2024
by Aliza Carmona
Assembly, a global omnichannel media agency under The Stagwell Group, has launched its first office in India as a key component of its expansion strategy in South Asia. The new office will be spearheaded by Anish Daniel, who has been appointed as market director.
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prime video power of rings
Prime Video brings Middle-Earth to life in ‘The Rings of Power’ campaign with PivotRoots
Posted on September 11, 2024
by Aliza Carmona
Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.
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Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Virtue Worldwide’s latest in-depth report highlights cultural codes shaping Gen Z in Asia
Posted on August 28, 2024
by Aliza Carmona
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
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Decathlon to invest US$111m to expand store count, manufacturing in India
Decathlon to invest US$111m to expand store count, manufacturing in India
Posted on August 23, 2024
by MARKETECH APAC
Earlier this year, Decathlon said India is a priority market and expects it to be among its top five markets globally within five years.
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reliance-general-insurance-siblings
Celebrate the beauty of sibling bonds in Reliance General Insurance's latest campaign with SoCheers
Posted on August 21, 2024
by Aliza Carmona
Reliance General Insurance has partnered with creative agency SoCheers to launch a heartwarming campaign film that celebrates the unique bond between siblings, just in time for Raksha Bandhan.
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Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Dentsu BX expands footprint to India, Narayan Devanathan to helm new practice
Posted on August 21, 2024
by MARKETECH APAC
In his expanded mandate, Narayan will collaborate with businesses to co-create transformation strategies that accelerate sustainable business growth. He will aim to deliver transformative solutions that drive substantial value for clients, businesses, and society. 
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britannia talented
Dads turn everyday items into Tamil stories for kids with Britannia Milk Bikis and Talented’s latest campaign
Posted on August 20, 2024
by Aliza Carmona
As part of their ongoing platform for equal parenting, Britannia Milk Bikis has joined forces with Talented for their latest campaign, which empowers dads to use AI to generate heartfelt Tamil stories for children.
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DBS Bank India, CNBC-TV18 team up to launch initiative to celebrate, deepen bilateral relations
DBS Bank India, CNBC-TV18 team up to launch initiative to celebrate, deepen bilateral relations
Posted on August 14, 2024
by MARKETECH APAC
Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices...
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ipg pune office
IPG Mediabrands expands global reach with new centre of excellence in India
Posted on August 12, 2024
by Aliza Carmona
IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
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Disney+ Hotstar taps PubMatic to scale advertising reach in India
Disney+ Hotstar taps PubMatic to scale advertising reach in India
Posted on August 1, 2024
by MARKETECH APAC
PubMatic’s sell-side technology allows publishers to connect with a broad set of global buyers while allowing them to maintain control over their user experience and maximize revenue yield. 
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