Tag: India
India — Pickyourtrail has released its first advertising campaign, created in partnership with Early.Partners and Talented, highlighting a shift in traveller behaviour and the company’s focus on fully tailored holiday experiences. The campaign features two films showcasing “tailor-made” holidays for...
Mumbai, India — The National Stock Exchange of India (NSE) has launched a new investor awareness campaign, “Soch Kar, Samajh Kar, Invest Kar”, aimed at educating the public about the risks posed by fake trading apps and fraudulent investment platforms. The initiative draws on themes from the popular...
Mumbai, India — Huggies, the baby care brand under Kimberly-Clark, has introduced a new campaign centred on the ‘Geelu Monster’, a character designed to illustrate the issue of prolonged wetness on babies’ skin. According to the brand, the campaign aims to draw attention to a common concern among parents:...
Mumbai, India — Laqshya Media Group has announced the launch of Laqshya StoryWorks, a new division focused on producing original fiction and non-fiction content across digital platforms. Laqshya StoryWorks will produce a range of content, including long-form series, short digital formats, fiction,...
Mumbai, India – SW Network, an integrated advertising agency, has been appointed by Metro Brands Ltd to manage the digital creative mandate for FILA and the mainline creative duties for Foot Locker in India. Metro Brands Ltd, a longstanding footwear retailer in the country, operates across India, offering...
Bengaluru, India — Burger Singh marked its entry into the city with a large-scale promotional activity titled ‘The Big Singh Feast’, drawing substantial crowds across its three outlets in Sarjapur, HSR Layout, and BTM Layout on November 24. The event, organised to coincide with the brand’s ongoing expansion...
India — MuscleBlaze has introduced a new long-form content initiative titled ‘India’s strongest unknowns’, a series designed to spotlight the experiences of athletes whose stories often remain untold within the country’s sporting landscape. The project, created in collaboration with Tonic Worldwide,...
Mumbai, India — Myntra M-Now celebrated its first anniversary with a unique marketing activation at Maxus Mall in Borivali, featuring India’s first fully edible billboard. The 6-foot installation, created by Sociowash, left mall-goers questioning whether they were looking at a conventional billboard...
Mumbai, India — IGP, a global direct-to-consumer gifting platform, has partnered with Tim Hortons India for an initiative marking International Men’s Day. The activity, which took place on November 19, reflects a growing trend among brands to participate in smaller cultural moments and lesser-highlighted...
India — Pizza Hut India has introduced a new crust upgrade, the ‘Ultimate Cheese Crust’, which features a molten ‘Cheese Crown’ baked directly into the crust and double the usual amount of cheese. To promote the launch, Pizza Hut rolled out a marketing campaign titled ‘Flip To The Cheese’, encouraging...
