Tag: India
India — Hashtag Orange, an integrated marketing agency, has appointed Dr. Anirban Chaudhuri as its new chief strategy officer, aiming to strengthen its strategic and integrated growth capabilities. Dr. Chaudhuri brings with him more than 26 years of experience across brand strategy, integrated marketing...
Mumbai, India — Hello Kitty is set to introduce a limited-edition skincare line in collaboration with Moody Skincare, marking a new expansion of the character’s presence in India’s beauty market. The partnership brings together Moody’s science-based formulations and the pop icon’s recognisable design...
Mumbai, India — ReBid, an agentic AI agency, has announced the launch of its in-house AI creative studio, a platform aimed at reshaping how brands produce ad visuals, product catalogues, and social media creatives across both display and video formats. The new offering is built on ReBid’s model of combining...
Mumbai, India — Asian Paints has collaborated with Spotify for its I-POP event, marking the first time the two brands have partnered. The event, which celebrated India’s pop music movement, featured a mix of music and visual art, bringing together fans and Spotify Premium subscribers for an invite-only...
Mumbai, India — Ionic Wealth has launched its first brand campaign, ‘Your Wealth is Your First Start-up,’ which encourages India’s affluent population to view wealth management through an entrepreneurial lens. The campaign positions wealth creation as a start-up journey that benefits from having the...
Mumbai, India — Fast-moving consumer goods company Marico Limited has appointed Omnicom Media Group’s PHD India as its agency of record for its integrated media mandate, following a multi-agency pitch. Under the new partnership, PHD India will handle end-to-end media strategy, planning, and buying for...
Bengaluru, India — BATTLEGROUNDS MOBILE INDIA (BGMI) has collaborated with creative agency Talented for a new digital campaign titled ‘BGMI Drops’, which playfully reinterprets the familiar surrogate advertising format for an online audience. The campaign comprises three short films that parody consumer...
India — Dentsu India has announced the launch of ‘dentsu AMP’, a new video-first content division aimed at helping brands produce and scale storytelling more efficiently. Powered by technology and creative expertise, the initiative is led by Dhruv Abrol and Tarika Gulabani, who have been...
India — Tata Communications, in collaboration with Real Madrid CF and Footballerista Mobile (Suisse) AG, has announced the launch of the Madridista Premium loyalty programme in India, aimed at expanding the Spanish football club’s fan engagement in one of its largest international markets. The initiative...
National, India — Britannia Industries, in collaboration with WPP Media, has launched the second edition of the ‘BourbonIT Challenge’, introducing a voice-powered, multilingual version of the campaign designed to engage consumers in creative, AI-assisted recipe-making. The new BourbonIT Challenge 2.0...
