Marketing Featured Southeast Asia

BBDO Singapore’s in-house campaign for Halloween spotlights workplace horrors in new normal

Singapore – With remote work now grounded as the norm, ‘workplace horrors’ have taken on entirely different forms. This is the spotlight of BBDO Singapore’s new in-house campaign for Halloween. 

Titled ‘WFHalloween’, the campaign aims to let employees share their horror stories ever since the work-from-home setup has become their day-to-day. The campaign creatively uses creepy imagery formed through staple objects found in a remote work setting. 

For example, a Dracula formed by paper clips and a phone, which represents the anxious experience of getting a text from the boss in the middle of the night. Another is a Spider formed by messy computer wires. And lastly, ‘Scream’, a worn-out ominous electricity socket which stands for the intense fear employees get every time they put a plug, “only to realize it doesn’t work when your laptop shuts down in a crucial meeting.”