Tag: IAB Australia
Search and directories saw a 10.1% increase, totaling $7.2b, while classifieds grew by 8.3% to $2.6b. Display advertising (excluding video) experienced modest growth of 1.7%, reaching $2b, while audio advertising recorded a strong 17.8% increase, totaling $313m.
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds.
Government ad spend in Australia has reached a value of $3.449b–an increase of 19.2% on the same period in 2021.
According to IAB Australia, some of the winners in the digital advertising space include video ads and search/directory ads.
Ipsos notes in its study that there is a greater need among Australians to be respected of transparency to the information they share across online content providers.
IAB Australia said that Australian digital advertising market has reached US$11.4b online advertising expenditure for the FY21.
