Tag: Hyperlocalize

India – To promote local businesses in the middle of the country’s annual festival of lights Diwali, Mondelez India launches a hyper-localized ad campaign that will encourage local promotion of local retailers across India.

The ad campaign leverages artificial intelligence to promote geo-targeted visibility of more than 1800 participating local retailers, across over 260 pin codes in the country. 

Initially, the video ad campaign depicts an Indian family rejoicing in the festivity of Diwali, while highlighting the gifts being given are from local businesses. The video campaign ends with the message “When all of us support our local stores, all of us can have a Happy Diwali.” Custom video ads are also produced for certain areas to promote local businesses.

“Throughout festivities exchanging gifts and sweets holds a significant emotional value and embarks the beginning of a new era, and it makes us extremely proud about the fact that we humbly found a place in this small, yet important tradition.  Moreover, this year, than any other warrants for acts that signify new beginnings and the potential  of goodness in an imperfect world, and our recent Cadbury Celebrations campaign infuses this  thought at the back of evoking generosity,”  commented Anil Viswanathan, Senior Director – Marketing (Chocolates), Insights and Analytics, Mondelez India. 

Context video for the hyper-localized ad campaign.

The campaign will run until the 15th of November, a day after the initial observance of Diwali.

Jakarta, Indonesia – To provide brands with a larger advertising reach for an affordable price, Indonesian superapp Gojek has launchedGoScreen, a digital out-of-home (DOOH) advertising solution on Gojek’s fleet of two-wheel partner vehicles.

Available in the Greater Jakarta area, GoScreen uses location and time-targeting features, where ads to be featured will be based on specific audiences and a hyper-localized approach.. 

“The key pain points that brands face with out-of-home advertising today include the inability to target their campaigns and measure performance. GoScreen addresses this through location and time-based campaigns as well as precise measurement technology that provides brands with an efficient return on investment,” said Antoine de Carbonnel, Gojek’s chief commercial officer.

Gojek’s GoScreen aims to benefit brands through creating larger impressions that can be monitored through an online dashboard for impressions and insights. Driver-partners, based on performance-based eligibility, can also join the program, and can receive additional income based on the distance they have covered with their vehicles.

“With Gojek’s commitment to enable inclusive growth, GoScreen makes out-of-home advertising accessible to small local businesses and supplements the income of participating driver-partners, paving the way for improved livelihoods. At the same time, it is providing a promising new source of revenue for the wider Gojek business, ensuring that our entire ecosystem thrives together,” De Carbonnel added.

Auckland, New Zealand – B2B data and marketing solutions Selling Simplified Group (SSG) has announced that it will continue its expansion in the Asia Pacific region with the opening of its Auckland, New Zealand office. The latest office marks the sixth new APAC location for the company in three years.

SSG carries a number of proprietary MarTech solutions such as Visionayr, Demandcentr, and Integrated Programmatic, providing demand generation and data enrichment services.

It has been servicing New Zealand clients since 2017 by way of its Sydney location, and the company said that the expansion to Auckland is in line with its efforts to hyperlocalize services, where a fully local staff has been adopted.

VP of Global Sales Charlie Whife said, “The addition of the New Zealand office really brings our plans full circle for the ANZ market as a whole. New Zealand offers excellent talent as well as local customers with a different perspective and ambitions for us to help them achieve,”

According to a press statement, Whife is set to build a fully operational team in the country, bringing in seasoned sales executives by September 2020, and by early 2021, local creative and operations personnel. 

Before the start of 2021, SSG is said to add two more openings to its roster of APAC locations.