Tag: Hoppr

Singapore – MiQ, a programmatic media partner to brands and agencies, has partnered with Hoppr, a connected TV (CTV) platform, to enhance customers’ access to ultra-premium inventory with a first-in-market guaranteed view in Singapore. 

MiQ’s mission is to develop the most comprehensive advanced TV (ATV) solution on the market. Through this partnership, MiQ will leverage Hoppr’s patented platform, which utilises audience behaviour and insights to ensure a guaranteed view of ads on the largest screens in the home.

MiQ is Hoppr’s preferred managed service activation partner in Singapore. Together, they will deliver solutions aimed at addressing one of the TV industry’s most significant challenges: fragmentation, which reduces advertising reach across diverse audience segments.

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership. This level of precision ensures that advertising messages reach the most relevant household audiences, maximising the impact and effectiveness of each campaign.

Both parties are also assessing opportunities to expand their partnership to include the future launch of enhanced advanced TV capabilities for Singapore across linear, streaming, and YouTube. 

MiQ and Hoppr share a vision for the future of advanced TV, where data-driven video integrates across linear and digital platforms. This partnership follows MiQ’s recent global TV intelligence expansion to the UK and Australia, reinforcing their commitment to enhancing TV consumption and audience engagement.

James Parker, SEA managing director at MiQ, said, “This partnership is an exciting step forward in bringing powerful advanced TV advertising solutions to the APAC market. MiQ and Hoppr have a shared vision of advanced TV—one of data-driven video convergence across linear and streaming that brings together the reach of TV with the targeting and performance of programmatic.” 

Joe Prusz, CEO of Hoppr, added, “The combination of MiQ’s managed service CTV and programmatic trading expertise and Hoppr’s unique platform will bring Advanced TV to life. We can deliver a guaranteed view of an ad that will be consumed by an audience in its entirety. We help advertisers reach the hard-to-reach audience that isn’t watching linear TV. We share MiQ’s view of the future of advanced TV advertising and know that advertisers need a new way for their message to cut through to the consumer. This is only possible with Hoppr’s guaranteed view.” 

Singapore – Hoppr, a connected TV (CTV) platform that provides premium TV content inventory with a first-in-market guaranteed view, has selected Yahoo Demand Side Platform (Yahoo DSP) as its preferred DSP partner in Singapore, marking a strategic partnership that has the potential to change the landscape of targeted advertising on CTV and advanced television (ATV) platforms in Singapore. 

Through this partnership, Yahoo’s global network of advertisers may now purchase precision-targeted video inventory on StarHub TV+. Hoppr’s patented technology is used to make and transport the video, guaranteeing a view on the biggest screen in the house.

Hoppr and Yahoo Advertising are slated to offer highly focused advertising options according to Singaporean households’ viewing habits and interests. Through this collaboration, targeted TV advertising will advance, and a new era of advertising through ATV technology will be launched. By ensuring that advertising messages reach the most relevant home audiences, the accuracy obtained maximises the impact and efficacy of each campaign. 

The collaboration highlights how behaviour-driven methods are becoming more and more important in advertising. Advertising campaigns are made more effective and by delivering relevant messages to household audiences via the use of analytics and targeting capabilities. By enabling advertisers to create more individualised and engaging experiences for Singaporean homes, Hoppr and Yahoo are increasing engagement and conversion rates.

Speaking about the partnership, Kenneth Koh, head of commercial sales, Southeast Asia at Yahoo, said, “Singapore is witnessing an emerging CTV landscape with exciting opportunities for advertisers to leverage as we bridge linear TV and online digital audiences. Our partnership with Hoppr delivers a unique and powerful CTV/ATV solution that allows advertisers to optimise and ensure efficiencies by reaching verified audiences glued to the big screen. On the Yahoo DSP advertisers can now plan, activate and measure premium CTV inventory within omnichannel campaigns.” 

Meanwhile, Joe Prusz, CEO of Hoppr, said, “Yahoo’s DSP makes it easy for the largest advertising companies and brands in the world to engage with us through programmatic. Every advertiser wonders if their TV ad was watched and, because of our patented tech, Hoppr is the only company globally that can deliver a guaranteed view of their commercial to advertisers. And it’s a view that’ll be actually consumed by an audience in its entirety. We live in a world full of daily distractions and Hoppr’s CTV platform is a saviour to advertisers that need their message to cut through to the consumer.”

He added, “Advertisers shouldn’t focus on tracking their brand KPIs until they can guarantee that their commercials are actually seen. And seen on the biggest screen in the living room. Both advertisers and consumers win when they see less, not more, advertising – as long as it’s more impactful and better targeted. At the end of the day, precision wins and precision is what Hoppr delivers.”

Singapore – Hoppr, a CTV platform that provides premium TV ad space with a unique “first in market” guaranteed view, announced its partnership with Magnite, an independent sell-side advertising company. Together, they hope to give local buyers access to a new category of premium merchandise on the TV menu guide. 

The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr’s technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance insights, and targeting information about the households that interact with the advertisements.

Hoppr will be able to provide this inventory programmatically for the first time by utilising Magnite’s technology. Through this partnership, advertisers will have more access, allowing them to interact with customers on the living room’s main screen.

Speaking about the partnership, Gavin Buxton, managing director, Asia at Magnite, said, “As competition increases across the CTV landscape, Hoppr is creating new opportunities to help media owners make the most of their assets and revolutionising TV advertising through its innovative technology. We’re excited to be their first programmatic partner as they embark on their global journey, beginning in Singapore, and look forward to working with them to drive increased capabilities for their cutting-edge CTV supply.” 

Meanwhile, Joe Prusz, CEO of Hoppr, stated, “We chose to partner with Magnite, the leading supply-side company for premium CTV publishers globally. They will provide Hoppr with scale and reach in Singapore, our first market. We are committed to delivering ultra-premium inventory from Singapore’s premium triple play operator StarHub, through next-generation engagement combining the best of linear, digital and data.” 

He added, “As advertisers get closer to supply and desire publisher-direct relationships, Magnite’s industry-leading technology makes it easy for the largest advertising companies to engage directly with us through programmatic. We know that TV remains the greatest medium to tell a story, using sight, sound and motion. It is only through our tech that households can be targeted with precision, using data insight to curate an audience that is guaranteed to watch the ad.”