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Tag: Hong Kong

HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
HK Express’ new brand campaign encourages travellers to experience more spontaneous getaways
Posted on October 8, 2024
by Teddy Cambosa
For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.
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guess Fanta’s new mystery flavours while immersing them in a nostalgic whirlwind of cassette tapes, flip phones, vintage Fanta ads, and 90s video game references.
Caltrate taps dance group Avantgardey to redefine joint health in new campaign
Posted on October 8, 2024
by Teddy Cambosa
This creative approach aims to resonate with individuals experiencing joint discomfort, encouraging them to consider Caltrate UC-II Joint as a solution for restoring mobility and reclaiming an active lifestyle.
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Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Deliveroo Hong Kong promotes positivity, mental health awareness through activities for riders
Posted on October 7, 2024
by Aliza Carmona
In partnership with the Mental Health Association of Hong Kong and St. James' Settlement, Deliveroo organised workshops and seminars.
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uber-hk-kung-fu-campaign
New Uber campaign shows Hong Kongers how to ‘Skip the Kung Fu’ with effortless taxi hailing
Posted on October 3, 2024
by Aliza Carmona
Uber has teamed up with independent creative agency Special and martial arts icon Louis Koo for its latest campaign, spotlighting the challenges of traditional street hailing and showcasing the ease of using Uber Taxi.
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Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Mannings encourages Hong Kongers to take sleep seriously in new campaign with DDB Group HK
Posted on October 3, 2024
by Teddy Cambosa
In the campaign, the Mannings Cat sweetly sings along as it kindly inspires people to improve sleep quality in different ways. The video concludes with the lullaby slowing, as people gently fall asleep with the help of Mannings products.
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hsbc-guo-pei-campaign
HSBC HK launches ‘#OpenToArt’ initiative with M+ Special Exhibition featuring couture designer Guo Pei
Posted on September 23, 2024
by Aliza Carmona
The Hong Kong and Shanghai Banking Corporation Limited (HSBC) has launched its latest #OpenToArt initiative in conjunction with the M+ Special Exhibition, "Guo Pei: Fashioning Imagination," aiming to transform Hong Kong into a vibrant hub for art, couture, and fashion.
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conferences (DATE V1)
MARKETECH APAC’s “What’s NEXT” series expands with more conferences to lead industry discussions in APAC
Posted on September 18, 2024
by Teddy Cambosa
MARKETECH APAC has announced new updates to its industry-leading What’s NEXT series, with more expanded plans targeted to reach more marketers in the Asia-Pacific region, giving industry leaders a platform to highlight their insights and advice on the latest trends in marketing and advertising.
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KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
KFC HK taps ‘Attack on Titan’ franchise in latest campaign via iProspect
Posted on September 5, 2024
by Teddy Cambosa
Despite the anime's focus on high-stakes battles against giant titans, iProspect demonstrated its expertise in orchestrating complex brand collaborations.
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simeon-burson-ceo
Burson names veteran communications expert Simeon Mellalieu as new Hong Kong CEO
Posted on September 5, 2024
by Aliza Carmona
Global communications agency Burson has announced the appointment of Simeon Mellalieu as its new CEO for Hong Kong, effective October 2, 2024.
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Alternative payments lead e-commerce payments space in Hong Kong: report
Alternative payments lead e-commerce payments space in Hong Kong: report
Posted on September 5, 2024
by Teddy Cambosa
The report reveal that e-commerce market in Hong Kong grew by 10.5% in 2023 to reach HKD160.3b(US$20.5b), as increasing number of consumers shifted from offline to online purchases. The e-commerce market is estimated to grow by 13% to reach HKD181b ($23.1b) in 2024.
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