Tag: Healthcare Brand

Singapore – The Chinese New Year celebrations are fast approaching, and there is no shortage of CNY-themed ads and campaigns we can all enjoy. Like this latest campaign from Zenyum, a healthcare brand, where it focuses on the brand message of encouraging people to smile more.

In this 2-minute ad spot, this endearing and quirky film is about Jun Jie, a lion who can’t seem to open wide and seize his ‘ang pows’, until he gets help from his good friend Julie and Dr. Gigi. Titled ‘The Lion Who Couldn’t Smile’, the campaign’s overall message is all about the brand being equally eager to create stories and experiences that deliver on the same promise of ‘smile more’ and promoting their products, such as its “Invisible Braces”.

Speaking about the campaign, Eddie Azadi, VP for creative at Zenyum, said, “Having recently launched a Smile Gym in Singapore and a Smile Land theme park in Hong Kong, this festive film is a positive start to a year that promises plenty more playful pop-ups, unconventional collabs, and meaningful creative endeavours.”

Meanwhile, Bassam Abdel-Rahman, SVP for marketing at Zenyum, commented, “We are a young brand in build mode. So we wondered if it was “too soon” for us to go out with a big brand statement like this. But when Eddie first presented the idea the whole company instantly got behind it – we love work that is as entertaining to make as it is to experience.”

The films were created in collaboration with Fishermen Integrated and Mighty Humble Productions.

Singapore – Following its Asia-first collaboration with Singaporean artist Benjamin Kheng for a music video, local-based virtual influencer Rae is back at it again, this time being tapped by Singapore-based healthcare company OSIM for its global campaign that merges virtual reality (VR) experiences with their massage chair therapy experience.

The campaign, which promotes OSIM’s latest uDream Pro chair, invites users to a five-sense experience of massage therapy, and with virtual reality (VR) technology, users can wear VR headsets and enjoy virtual landscapes being showcased by Rae, ranging from an ethereal garden to the vast galaxy, which encourages one to imagine and travel beyond the universe while indulging the senses in wonderment.

OSIM’s campaign tagline, #uDreamOutOfThisWorld, encapsulates how users of the uDream Pro chair can relieve stress while at the same time being enchanted by the scenery they witness virtually.

“Living in both physical and virtual realms enables me to experience out-of-this-world magic, and I’m very excited that I can now share these dreamscapes for the first time, made possible by OSIM uDream Pro. It’s awesome how technology is so closely intertwined in our lives, as we harness it to enhance our well-being and re-connect with ourselves. I look forward to starting my new journey of self-care as I travel through the metaverse and beyond,” Rae said regarding her participation in this latest campaign.

Rae joins the long list of brand ambassadors OSIM has tapped, including Singaporean singer JJ Lin, Hong Kong actor Andy Lau, Hong Kong singer and actress Sammi Cheng, K-drama actor Lee Min Ho, to name a few.