Australia – InMobi, the global mobile marketing and advertising platform provider, has announced two key senior appointments to ramp up its market presence in Australia and New Zealand.
The two senior appointments are Nicholas Robson, who was promoted to the newly created role of head of agency and strategic clients, and Aimee Jenkins, who was appointed as the new sales manager. Robson was InMobi’s former head of sales for NSW and QLD. Meanwhile, Jenkins has previously worked as the NSW sales manager for mobile-only ad tech company Kargo, and was a business development manager for women’s media group Mamamia.
Both new appointments come as InMobi doubles down on its programmatic business in ANZ via the InMobi Exchange, which is a real-time marketplace for buying and selling online media advertising inventory from multiple ad networks, exchanges, and other supply-side partners, platforms, or publishers.
Richard O’Sullivan, the vice president and general manager of InMobi, who rejoined the company in 2019 to drive InMobi’s digital transformation and growth in ANZ, believes that the appointments of Jenkins and Robson will further strengthen InMobi’s strategic sales capabilities and will ensure that they are well-positioned to capitalize on the upswing in demand for InMobi’s mobile marketing platforms and solutions, especially InMobi Exchange.
“In the last twelve months, the InMobi Exchange business in ANZ has grown by over 350%, from a strong base, as the impact of the pandemic has accelerated mobile-led digital transformation for brands and driven significant adoption of new products such as header bidding in parallel,” said O’Sullivan.