Jakarta, Indonesia – Indonesia’s e-commerce company Bukalapak has partnered with hypermarket and supermarket chain operator Trans Retail Indonesia and Singapore-based private equity firm Growtheum Capital Partners to launch an online grocery platform AlloFresh.

The new online grocery platform offers over 150,000 stock-keeping units (SKUs) in 144 categories. It also offers three-hour and quick commerce delivery options across Indonesia.

Bukalapak said that its extensive understanding of online user behaviour and digital expertise are pivotal for AlloFresh to redefine the category and be a pioneer in the space. Integrating it with Indonesia’s largest fresh and grocery offline retailer, the collaboration will further hasten Bukalapak’s transformation from a general to a speciality platform.

Willix Halim, Bukalapak’s CEO, shared that AlloFresh’s presence will reinforce Bukalapak’s position as the leading all-commerce technology company, including O2O offerings while expanding their broader range of customers in the retail ecosystem.

“Similar to our Mitra Bukalapak initiative, the combination of the unique model and the thriving partnership will create tremendous opportunities to cater to the growing demand in this segment,” said Halim.

Meanwhile, Chairul Tanjung, the chairman of CT Corp, the parent company of Trans Retail Indonesia, said, “Establishing an omnichannel, offline-and-online experience for the customers is the solution. AlloFresh will be the only place to access Indonesia’s biggest range of branded and own-label products in just a few simple clicks.”

Olivier Legrand, Growtheum Capital Partners’ transaction advisory member, said, “As an incoming Independent Commissioner of AlloFresh, I’m thrilled to bring the convenience of online grocery shopping to millions of Indonesian consumers.”

Bukalapak customers can now order their groceries through the AlloFresh app that is available on the App Store and Google Playstore, as well as the ‘Click & Go’ at TRANSMart stores.