Marketing Featured Southeast Asia

Riot Games taps GosuGamers as official media partner for esports tourney

Singapore — Video game developer Riot Games has appointed GosuGamers as its official media partner for this year’s Wild Rift Champions Southeast Asia Finals. The agreement enables GosuGamers to provide coverage for the tournament on the esports front as well as dive deeper into individual teams that are making waves in the MOBA mobile game, League of Legends: Wild Rift.

Esther Quek, head of marketing of GosuGamers, said that they want to capture the attention of the young generation, gaming community, and Wild Rift lovers by creating more meaningful, inspiring and entertaining content for the community.

“By delivering content that is entertaining, educational, and vital to these fans, we hope to continue to be the best place to visit when it comes to global esports tournaments that have the potential to create positive impacts,” Quek said.

Of the 11 teams that have qualified for WCS 2022, GosuGamers will be inviting fans for a closer look at Team Flash from Vietnam, RRQ from the Philippines, Buriram United Esports from Thailand, and Flash Wolves from Taiwan. Esports fans can enjoy more updates surrounding these teams and the tournament itself via GosuGamers, alongside editorial and social content.

In addition to the premier esports coverage that is the signature of GosuGamers, the portal will also be holding the GosuAwards: Wild Rift Champions SEA Finals, designed to recognise players and teams for their outstanding efforts at the tournament, as well as serve as a reminder of the excellent play on display.

The GosuAwards will run after the WCS Finals from May 15-29, 2022. The winners will fall under the two categories of either Editor or Community Choice. The winners of Best Newcomers, Best Player in Each Position, Best Moments of the Tournament, and the Overall MVP will be recognised with coveted GosuAwards plaques that are fully customised.

Platforms Featured Southeast Asia

Esports content portal GosuGamers expands to Vietnam

Singapore – GosuGamers, a portal for esports information, has announced that it now has a domain in Southeast Asia market Vietnam. The recent expansion, which is part of its growth and future plans, also included Thailand and India. 

The move is being supported with new appointments to provide even more expertise for the publication. Hung Do Viet, the general secretary of the Vietnam National Esports Federation, is now part of the Vietnam team as an advisor, while Thong Kai Xuan, a media industry veteran, will operate as the group’s chief operating officer.

“We have been monitoring the region’s interests in esports for a while now, and this latest move makes perfect sense for us as an organisation and for the many fans that are looking for refreshing and quality content,” explains Samson Oh, CEO of GosuGamers.

The digital media said that with the emergence of esports as an important pillar of content in Southeast Asia, especially with India becoming the global leader for mobile games downloads, it looks to provide relevant and localised esports content for said markets with the help of global and local partners.

“Localised content will speak to our audience and relate to them. It is vital to put the interests of our audience at the heart of our content, not just in the region, but also globally,” shared Kai Xuan.

In addition to the latest esports updates and extensive tournament coverage across various popular esports titles such as Dota 2, Counter-Strike: Global Offensive, Valorant, and League of Legends, the organisation also leverages data to provide GG (GosuGamers) Live Stats, an innovative feature where users are able to view heat maps and real-time predictions during live tournaments.

The team said it hopes to build on its growing audience by reaching at least 50 million fans by 2023, starting with the three new regions.