Tag: Go Instore

Singapore – Customer experience platform Emplifi has launched Emplifi ShopStream by Go Instore, a one-to-many live shopping experience that helps brands reach unlimited audiences through interactive live video streaming. This release comes quickly after Emplifi’s acquisition of Go Instore and its innovative live video streaming portfolio in September 2021.

According to Emplifi, its expansion into live commerce builds on its strategy to help brands provide outstanding experiences across marketing, commerce, and care touchpoints. With ShopStream, retail and direct-to-consumer brands can now enjoy connecting and converting consumers from browsing to buying through the power of both one-to-one and one-to-many live stream video. 

Moreover, Emplifi ShopStream will enable brands to go live in a matter of minutes, using anything from a basic phone camera to professional camera equipment, an app for mobile or desktop, and Emplifi ShopStream tools. Brands can scale their live feed across their social channels and a website to launch new campaigns and products, amplify influencer events, or deliver immersive demo experiences. 

With ShopStream, consumers can instantly participate in a live stream video and interact in a real-time chat with the host or advisor. They can also, at the click of a button, connect directly with a product expert for one-on-one personal guidance through Emplifi’s Live Advisor. The combination of ShopStream and Live Advisor helps brands improve engagement and personalisation through each step of an individual’s customer journey, resulting in faster consideration and purchase. 

Andre Hordagoda, Emplifi’s co-general manager of social commerce, said, “With ShopStream, brands can harness the power of live streaming throughout the entire customer journey, from end to end. ShopStream is a key addition to Emplifi’s wider Social Commerce Cloud and can help companies maximise profits by increasing customer engagement and boosting sales.”

Meanwhile, Varun Sharma, Emplifi’s vice president for APAC and Japan, shared that from February to June 2020, total hours streamed on online marketplaces like ShopeeLive grew almost 200% in Singapore and Malaysia, and in Singapore alone, Shopee saw live streams from brands and sellers increase by 40 times.

“Live commerce offers direct, real-time and conversational connection with brands, as opposed to the stagnated experience of e-commerce. Data shows that live commerce drives eight times higher conversion rates than e-commerce. With the launch of ShopStream, Emplifi enables businesses to curate interactive and engaging live shopping experiences for their customers,” Sharma said.

Singapore – Customer experience platform Emplifi has announced the acquisition of the live streaming video platform, Go Instore. This move aims to give B2C brands faster connection-to-conversion experiences in-store and online.

Go Instore enables video-powered retail by connecting online customers with in-store product experts using immersive HD live video. With this, Go Instore and Emplifi’s leading-edge video technology will be providing brands with a new channel, which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach. 

Moreover, with the addition of Go Instore, Emplifi Social Commerce Cloud, which offers a multitude of marketers’ social commerce capabilities, will now have enhanced capabilities to be the brand’s partner in offering customer experience-focused services.

Mark Zablan, Emplifi’s CEO, commented that this acquisition marks another important milestone on the journey towards being the CX platform of choice for brands who want to give their customers great experiences at every touchpoint on their journey.

“We’re excited to start helping brands connect and convert consumers more quickly and directly through the power of live stream video and social media,” said Zablan.

Meanwhile, André Hordagoda, the co-founder of Go Instore, said that they are incredibly excited to join forces with Emplifi to deliver even more powerful shopping experiences across their client’s websites and social channels. 

Aman Khurana, Go Instore’s co-founder, believes that Emplifi’s vision, innovation, and speed-to-market align perfectly with Go Instore. 

“Together we will accelerate retail transformation with social commerce,” said Khurana.

Coming off the recent rebranding and fusion of Astute Solutions and Socialbakers companies which announced the brand launch of Emplifi, the CX platform’s acquisition of Go Instore will help in strengthening its position as a CX leader and provides brands with an end-to-end platform for social marketing, social commerce, and omnichannel service and care.