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Tag: Generative AI

Microsoft Investment
Microsoft invests US$2.2b in Malaysia to bolster cloud, AI transformation growth
Posted on May 9, 2024
by MARKETECH APAC
The disclosed investment places Microsoft in a position to handle Malaysia's growing need for cloud computing services. Furthermore, it enables Malaysia to capitalise on the significant economic and productivity opportunities presented by AI technology. 
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Meta unveils new generative AI features to empower advertisers and businesses
Posted on May 8, 2024
by Aliza Carmona
Technology giant Meta, the parent company of Facebook and Instagram, has rolled out an expanded suite of new and enhanced generative AI advertising tools and features to help businesses grow.
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The Coca-Cola Company, Microsoft announce 5-year strategic partnership to accelerate cloud, GenAI initiatives
The Coca-Cola Company, Microsoft announce 5-year strategic partnership to accelerate cloud, GenAI initiatives
Posted on April 24, 2024
by Teddy Cambosa
The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
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Dove commits to never use AI and only focus on real women in its ads as part of 20th year-anniversary commitment
Dove renews commitment on portraying real beauty in an age of generative AI
Posted on April 15, 2024
by Teddy Cambosa
With this in mind, Dove will accelerate its efforts to champion transparency and diversity and take action to shatter beauty stereotypes in new and emerging media. Dove is renewing its vows to protect real beauty – committing to never using AI to represent real women in its ads. 
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MARKETECH APAC teams up with Adobe to bring complimentary workshop on generative AI to Malaysia
Posted on April 11, 2024
by Aliza Carmona
After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies.
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MARKETECH-PHOTOS
How to unleash ‘martech magic’ with generative AI and clean data
Posted on April 11, 2024
by MARKETECH APAC
Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.
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Vonage launches advanced AI-powered assistance to boost conversational commerce offerings
Posted on April 5, 2024
by Aliza Carmona
Global cloud communications provider Vonage, a part of Ericsson, has announced the launch of generative AI for Vonage Conversational Commerce to provide better support for businesses.
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Adobe and Accenture
Accenture, Adobe team up to offer industry-specific solutions generative AI solutions 
Posted on March 27, 2024
by MARKETECH APAC
Accenture intends to include Adobe Firefly Custom Models in its Accenture Song marketing services. With the help of this integration, clients will be able to use their proprietary data and brand guidelines to train customised models with the industry-specific insights that are needed. Designed for commercial...
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WNConf
Adobe leads discussion on role of GenAI in marketing; joins as platinum sponsor for “What’s NEXT 2024 Marketing” conferences in SG, PH
Posted on March 14, 2024
by Aliza Carmona
Adobe is proud to announce its participation as platinum sponsor for MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” and “What’s NEXT 2024: Marketing in the Philippines”.
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IPG, Adobe team up to offer improved content creation for companies and marketers 
Posted on March 1, 2024
by MARKETECH APAC
As the pioneer in this effort, IPG has incorporated Adobe GenStudio, a tool that enables rapid content ideation, creation, production, and activation through generative AI, into its marketing technology platform. The engine created by IPG automates the entire customer experience, assisting marketers...
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