Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME

Tag: Generative AI

Accenture invests in Writer to advance enterprise use of generative AI
Accenture invests in Writer to advance enterprise use of generative AI
Posted on September 19, 2023
by Teddy Cambosa
This investment allows Accenture to further provide marketing and communications professionals with Writer’s features to generate written content, synthesise various content and align writing to voice and brand guidelines.
Read More
MARKETECH-PHOTOS
Sprinklr unveils new AI-driven platform advancements to elevate customer service offerings
Posted on September 18, 2023
by Aliza Carmona
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced the platform release of 18.8 to offer a unified customer experience through generative AI integrations.
Read More
MARKETECH-PHOTOS
Adobe unveils generative AI-powered GenStudio dedicated for enterprises
Posted on September 14, 2023
by Aliza Carmona
Multinational computer software company Adobe has officially launched Adobe GenStudio, a new solution that harnesses the power of generative AI for the enterprise content supply chain.
Read More
IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms
IPG Mediabrands teams up with Google Cloud for generative AI-powered branded content creation platforms
Posted on August 28, 2023
by Teddy Cambosa
All content will be approved by the brands – IPG Mediabrands clients – before being utilised by the AI pilot platforms. The first phase of the platform will completed by the third quarter this year.
Read More
CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
Posted on August 23, 2023
by Teddy Cambosa
To conceptualise the film, the public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools to express their vision.
Read More
The Works unveil set of principles for generative AI implementation
The Works unveil set of principles for generative AI implementation
Posted on August 21, 2023
by Teddy Cambosa
Labeled as ‘trust marks’, these principles are an industry first that aims to signify the extent of human and AI contributions in crafting ideas and strategies.
Read More
MARKETECH-PHOTOS-_5_
Zalora announces integration of generative AI technology to enhance customer experience
Posted on August 16, 2023
by Aliza Carmona
Online fashion and lifestyle retail company Zalora, a part of Global Fashion Group (GFG), is adopting generative AI technology with the launch of its proprietary platform-as-a-service integration (PaaS) of OpenAI, TITAN.
Read More
Ascott becomes latest brand to launch own generative AI-powered travel chatbot
Ascott becomes latest brand to launch own generative AI-powered travel chatbot
Posted on August 15, 2023
by Teddy Cambosa
The ChatGPT-fuelled chatbot is built on Microsoft OpenAI and Azure Services. Cubby also leverages real-time data, using Bing search, Azure Map (Nearby API), Azure Map (Weather API) and other Azure services to deliver on an improved, tech-enabled guest journey. 
Read More
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
How to future-proof customer engagement strategies via AI: SEA marketing leaders impart insights on how to execute it properly
Posted on August 8, 2023
by Teddy Cambosa
Businesses of today are increasingly recognising the paramount significance of customer engagement for sustainable success. In this pursuit, the integration of Artificial Intelligence (AI) tools has emerged as a game-changer.
Read More
SnapLogic debuts generative integration solution ‘SnapGPT’
SnapLogic debuts generative integration solution ‘SnapGPT’
Posted on August 7, 2023
by Teddy Cambosa
SnapGPT’s ease of use allows enterprises to eliminate costly IT backlogs and accelerate the development of new business processes, all in a secure environment. Moreover, SnapGPT is a combination of large-language models, proprietary AI-powered integration automation and data and security controls.
Read More
No posts found

Posts pagination

Previous 1 2 … 6 7 8 9 Next

Most Recent Articles

[Rebrand] DDB Group x ALAB
DDB MNL rebrands as Alab MNL, ushering in new creative era
June 26, 2026
Sharona Nicole Semilla
No posts found
OMODA JAECOO appoints alt/shift/ to grow brand visibility across Australia
June 26, 2026
Julian Bartolome
GIGIL Phnom Penh puts a cheeky spin on Cannes with new ‘Cannes Bodia’ website
June 26, 2026
Julian Bartolome
AXA reminds Filipino parents to protect themselves too in new health campaign
June 26, 2026
Sharona Nicole Semilla
Warner Bros. and PHD Malaysia champion everyday authenticity, resilience in localised ‘Supergirl 2026’ launch
June 26, 2026
Julian Bartolome
VaynerMedia APAC expands consulting arm with senior hires in Singapore, Malaysia
June 26, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin