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Marketing Featured Southeast Asia

Galaxy Racer partners with talent agency TEAM to drive growth of content creators in PH

Manila, Philippines – Dubai-based esports organisation Galaxy Racer has partnered with talent agency Tyronne Escalante Artist Management (TEAM), aimed at opening up new doors for talents, whilst paving the way for Galaxy Racer’s vision to become the largest content powerhouse in the Philippines. 

Through the partnership, TEAM and Galaxy Racer Philippines will mutually support their rosters of content creators to create a new breed of talents. TEAM will support Galaxy Racer’s efforts by providing expertise in acting and training sessions for the gaming content creators, while Galaxy Racer serves as TEAM’s esports and gaming arm to guide film and entertainment artists in expanding their digital presence into the online gaming space, venturing into live streaming games as a way to grow their influence to a wider audience, and solidifying their interaction with fans.

Moreover, Galaxy Racer Philippines is also looking into expanding to collegiate esports by producing grassroots leagues and programs that would support and develop student-athletes, and provide scholarship opportunities through esports.

Mitch Esguerra, Galaxy Racer’s CEO for SEA, noted that the Philippines is a key market for their growth in the region, driven by the explosive growth in the number of content creators and viewers in the market. 

“We are seeing the lines blur between lifestyle and gaming influencers with an increasing demand for live gaming content, where fans are able to engage directly with their favorite content creators. Our entryway into the Philippines is just the beginning of what we have planned for the market and the region and we are excited to contribute to the esports and gaming industry,” said Esguerra.

Meanwhile, Marcia Guillermo, Galaxy Racer’s country manager for the Philippines, said that they value the work that content creators put into their craft, which is why they are constantly seeking opportunities to invest in them in the region and grow their following reach.

“As the esports industry and ecosystem is continuously growing, we are more than excited to have partners that prioritise initiatives to develop talents and provide opportunities that would create a positive impact on all facets of the industry and the community including collegiate esports. This outlook and commitment would definitely position Galaxy Racer to lead for the coming years,” Guillermo added.

Galaxy Racer Philippines is also set to launch its merchandise GXR Limited and music record label GXR Records this year. GXR Limited will release a collaboration collection with Galaxy Racer’s exclusive content creators Kristine Satamena and Tukomi Twins, while GXR Records will kick off by collaborating with local producers to plan for the music release featuring other Galaxy Racer exclusive artists.

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Marketing Featured South Asia

Galaxy Racer names Rohin Bhaumik as new head of creators, talent for South Asia

Dubai, UAE – Dubai-based esports organisation Galaxy Racer (GXR) has appointed Rohin Bhaumik, former marketing lead at gaming publisher Garena, to be its new head of creators and talent for South Asia

Bhaumik has a strong background in esports and gaming, having worked both as an influencer and in creator management at Intel India and Garena’s BOOYAH!, where he created multiple IP’s around the creators across games such as Free Fire, GTA Online, and Fall Guys. He was also a major stakeholder in the launch of BOOYAH! Esports in 2021. Moreover, Bhaumik has previously worked with leading brands such as PUBG Mobile and OnePlus. 

As part of his new role at GXR, Bhaumik will be focusing on both current and future content creators, scaling them at hyper-growth speed.

GXR believes that Bhaumik can bridge the gap between all stakeholders within the ecosystem, and it anticipates that his knowledge and experience will bring great value to the team.

Commenting on his appointment, Bhaumik said, “I look forward to growing our content creators and providing them with the highest quality content possible that will support their growth.”

Paul Roy, Galaxy Racer’s CEO, shared that with the aggressive expansion of their organization at the hyper-growth stage and particularly their content creators network throughout South Asia, it is key that their creative output is of the highest calibre with an end-to-end support structure.

“Rohin’s wealth of experience will undoubtedly make him an invaluable asset to the Galaxy Racer family. Welcome to our galaxy,” said Roy.

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Marketing Featured South Asia

Galaxy Racer appoints Romeo Misao as head of marketing for India, South Asia

Dubai, UAE – Galaxy Racer (GXR), one of the fast-growing esports, gaming, and lifestyle organizations headquartered in Dubai, has announced the appointment of Romeo Misao as the head of marketing for India and South Asia. The announcement follows the organization’s spate of new hires globally including the recent signing of Galaxy Racer’s Chief Marketing Officer Allan Phang. 

For the new role, Misao will be leading the regional marketing initiatives for both GXR and Nigma Galaxy, the competitive esports division of GXR, and will have his focus on the company’s aggressive expansion plans across India and the South Asia region.

Misao was previously the first esports hire in India for Free Fire, the award-winning mobile Battle Royale game by the leading game’s publisher, Garena. He led and executed esports initiatives for Free Fire in India and Bangladesh as their esports project manager. 

He also spearheaded and launched the leading premium esports IPs in India that went on to be record-breaking such as the Free Fire India Championship Fall 2020 with 300,000 concurrent viewership and the Free Fire World Series, Singapore 2021 with 1.9 million concurrent viewership on local Hindi language streams.

Misao has also worked for award-winning brand BenQ-Zowie, where he drove gaming and esports projects and contributed to the success of the brand’s ranking as the top gaming monitor. 

Galaxy Racer, which was founded in 2019, currently has over 100 content creators across Middle East North Africa (MENA), and Southeast Asia (SEA). Nigma Galaxy, the merger between Team Nigma, champions of The International 7 Dota 2, and Galaxy Racer, will be leading the competitive esports team division with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, and Fortnite, as well as PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

CMO Phang commented, “Romeo’s vast marketing experience and deep knowledge of the Indian esports industry is vital as part of our strategic initiatives for India. His work is exceptional and I am looking forward to working together with him. As Galaxy Racer pushes forward with our aggressive expansion plans, having a leader of his caliber is important to spearhead our marketing campaigns. We look forward to having Romeo onboard with us. Welcome to our galaxy!”

Meanwhile, newly appointed Misao said, “I am excited to be working at Galaxy Racer, one of the fastest-growing esports, gaming, and lifestyle organizations globally. I look forward to working with Allan and my fellow colleagues as we look to partner with brands who are interested in targeting Gen Z and Millennials. I cannot wait to unleash the awesome marketing initiatives I have in store for the Indian market and to put Galaxy Racer, Nigma Galaxy, and India on the world map in the global esports industry.”

Galaxy Racer aims to create a 360-degree esports, gaming, content, and lifestyle brand. Its group company, Riva Technology and Entertainment (RTE), have secured a streak of acquisitions, partnerships, and brand licensing deals including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Alongside Misao, Galaxy Racer has also recently appointed Danny Lopez as chief content officer, who was formerly the director of brand and content at Guild Esports, an esports team co-owned by David Beckham.

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Marketing Featured Global

Dubai-based esports org Galaxy Racer appoints new CMO

Dubai, United Arab Emirates – Global esports organization Galaxy Racer (GXR) has appointed Allan Phang, former regional head of marketing and PR of professional esports company EVOS Esports, to now assume the role of chief marketing officer. 

Galaxy Racer holds a roster of eleven esports teams in various online battle games such as Legends, Dota 2, CS: GO, and Fortnite, as well as PUBG Mobile, and Free Fire. It has over 60 male and female esports athletes from 22 countries, with over 20 content creators across the Middle East North Africa (MENA) and Southeast Asia (SEA).

The organization said that Phang’s leadership appointment aims to lead the development of best-in-class strategic marketing plans to establish GXR’s brand presence on a global scale. She will be handling the organization’s marketing initiatives from social media and digital campaigns to advertising, partnerships, and creative projects.

Aside from previously working at EVOS Esports, Phang also worked at AirAsia for close to seven years and his roles included being the head of esports, leading as well in the areas regional marketing, ancillary income, employee engagement, as well as internal branding, corporate culture, partnerships, and business development. Most recently, he led the airline’s esports strategic initiatives including the AirAsia Allstars Esports Club, sponsorship activation for Mineski Dota 2 Esports Team, and the World Electronic Sports Games (WESG) by Alisports, the sports arm of Alibaba Group. 

“I believe Galaxy Racer is on the right path to be a market leader in this space with their integrated 360 approaches focusing on content and lifestyle, as brands and marketers begin to understand the true value of esports and gaming in connecting with the hard-to-reach demographics of Millennials, Gen Z Digital Natives and Gen Alphas,” said Phang.

Meanwhile, Galaxy Racer’s CEO Paul Roy commented that Phang is a highly experienced business leader with a proven track record, including his vast knowledge and network in the esports ecosystem, which they value immensely. 

“As Galaxy Racer evolves into a lifestyle brand, I am confident with his cross-cultural leadership qualities, passion for innovative marketing, and forward-thinking mindset, he will be able to take us to the next level as we aggressively continue our global expansion across continents,” said Roy.

Galaxy Racer has also announced that it has recently brought onboard Guenther Hake, the senior vice president and general manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks. Hake will be assisting in an advisory role with GXR’s brand partnerships, consumer products, apparel, and merchandising endeavors.