Singapore – French-Italian regional aircraft manufacturer ATR has launched a series of videos to promote Indonesia while highlighting the importance of regional air connectivity within the country.
The campaign was supported by Singapore-based public relations and marketing agency, Francis & Low, and was filmed in various locations on the Indonesian islands of Flores, Sumba, and Borneo (Kalimantan).
The videos highlight the positive impact regional air connectivity has on Indonesia’s development, while capturing the nation’s rich cultural heritage and breathtaking landscapes.
Moreover, its stunning narrative explores how ATR air services provided by Indonesian regional airline Wings Air are transforming lives and industries across Indonesia. The series explores how air connectivity is: supporting Flores’ thriving coffee trade, facilitating Sumba’s tourism sector and connecting communities within Borneo, the world’s third largest island.
The first video, ‘Connecting Indonesia: Brewing Opportunities in Flores’ highlights how ATR aircraft facilitate business and trade, particularly in the coffee industry. Meanwhile, ‘Connecting Indonesia: Sumba’s Wings to Paradise’ focuses on the ATR air services’ role in supporting tourism which in turn is helping to improve the livelihoods of locals on the island of Sumba. Lastly, ‘Connecting Indonesia: Exploring the Green Wonders of Borneo’ focuses on how air services are essential in Borneo because of the sheer size of the island and the fact that there is very limited road infrastructure.
With stunning aerial footage and personal stories, the video series also illustrates how ATR aircraft are not just connecting places, but also transforming lives across Indonesia. By bridging previously inaccessible destinations, ATR is playing a crucial role in promoting tourism, trade, and sustainable development.
Leithen Francis, managing director of Francis & Low (F&L), said, “In this series of videos, we interviewed Indonesians from different communities across the archipelago, allowing them to share their stories, which in turn highlighted the broader importance of regional air connectivity.”
He added, “Another key strategic objective of the video series was to promote Indonesia as a tourist destination by showcasing the nation’s diversity and beauty. We explored places that many people don’t get to see, but hopefully these videos will motivate intrepid travellers to visit Flores, Sumba, and Borneo.”
